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With the first month of the new year nearing its final days, folks are either trying to maintain their momentum or pick up the speed with achieving those infamous New Year’s resolutions. For many, that either translates to living a healthier lifestyle, elevating their fashion game or dedicating more time to those self-care practices that many of us so desperately need.
To fulfill these goals with as little hassle as possible, we’ve compiled a list of products from some of our favorite celebrity-backed brands, companies and endorsement partnerships, ranging from the recently released — and sold out — Beyoncé Adidas x Ivy Park collection to Kim Kardashian West’s successful KKW Beauty makeup brand.
1. Savage x Fenty by Rihanna
Rihanna has proven herself to be quite the businesswoman, boasting a handful of successful and publicly lauded brands. While her Fenty Beauty cosmetics line is certainly one of the most celebrated celebrity-led makeup lines in recent memory, her Savage x Fenty lingerie line is widely applauded for its plus-size inclusion and its wide availability — the entire collection can be shopped right now on Amazon!
Shop: Savage x Fenty Women’s Bralette, $29.00 – $33.21
2. Adidas x Ivy Park by Beyoncé
Beyoncé’s Adidas x Ivy Park collaboration literally broke the internet over MLK weekend, but who expected anything less? The superstar released her first collection in partnership with the athletic-wear brand since becoming the sole owner of her Ivy Park brand in 2018.
The highly anticipated collection first launched with a pre-sale on Friday (Jan. 17), which saw all stock on Adidas’ website sell out. The following day, the collection was made available in stores and at select third-party retailers, but the pieces didn’t remain in stock for long as it was later announced that the line was completely sold out worldwide.
While the collection is currently unavailable everywhere, authorized re-seller website Goat is offering the line’s sneakers for a slightly higher cost than its initial retail price. If you fell short on your luck during the initial launch, and you’re dying to get a piece of this capsule collection, here’s your chance!
3. KKW Beauty by Kim Kardashian West
Kim Kardashian West took her savvy as a social media influencer and trendsetter to new heights when she launched her KKW Beauty cosmetics line in 2017. The reality star-turned-business mogul’s products are now available at the brand’s website as well as Ulta stores, nationwide.
Shop: KKW Beauty Contour and Highlight Kit (Light), $89.99
4. Pattern by Tracee Ellis Ross
Talk about a perfect pairing! Tracee Ellis Ross has been known for flashing her iconic locks for years, so it only seems natural for her to eventually launch her own haircare line so her fans can achieve healthy manes, themselves. Marketed as suitable “for all hair types,” but particularly beneficial for those with curly and tightly-coiled hair like the actress, Pattern has boasted rave reviews since its 2019 launch.
Shop: Pattern Leave-In Conditioner for Curly Hair, $20.00
5. The Honest Company by Jessica Alba
Jessica Alba has taken the wellness sector by storm with the major success of The Honest Company. Covering all bases from baby and beauty to body and home, the company bridges the gap between sustainability and practicality. Also, the entrepreneur has solidified herself as a major force in the business world, now boasting a committed and reliable consumer base.
Shop: Honest Beauty Extreme Length Mascara + Lash Primer, $13.49 (Orig. $14.99)
Heidi Klum’s partnership with New Balance first launched on both the company’s website and on Amazon in 2010, but it continues to be a hot-seller at select third-party retailers. Featuring funky prints and vibrant colors, the collaboration was a winner among her fan base.
Shop: New Balance x Heidi Klum Essential Running Tank, $22.50 (Orig. $45.00)
Kylie Jenner grew up before our eyes on “Keeping Up With the Kardashians,” and while she was known as a reality star and high-profile socialite for some time, it wasn’t until the 2015 launch of her brand Kylie Cosmetics that folks took a second look at her business mind. Leading to a number of record-breaking launches and collections, the brand helped Jenner reportedly become the youngest “self-made” billionaire in the world.
Shop: Kylie Koko K Lip Kit, $27.03 (Orig. $30.98)
Kelly Rowland joining the athleisure world in January 2019 with her Fabletics collection seemed like a perfect fit, especially after fans saw the collaboration’s promotional photos. Featuring items at varying price points, this particular collaboration, both curated and widely modeled by the Destiny’s Child alum, has been a winner across the board, with Rowland having recently launched her second collection with the brand in late 2019.
Shop: Athena Hooded Pullover II, $69.95 ($29.97 with VIP Membership)
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