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Trying to define The Phluid Project isn’t an easy task. It’s partly a home for queer fashion, prioritizing graphic tees right next to crocheted harnesses. It’s partly a connection to community, featuring historic LGBTQIA+ protest designs on tees and slogans that support the most vulnerable in the queer community. But The Phluid Project is definitely a movement — and it’s definitely needed.
The Phluid Project could loosely be described as a clothing brand as much as an online store, though there is also an NYC-based retail location. The hub for queer fashion is non-gender specific, meaning there’s no gender associated with any of the items the brand carries. You shop what you like, and forget the boundaries.
So what does gender-free fashion look like? Well, sometimes it looks like a T-shirt with a bold saying that will declare your beliefs, community and power. Check out some of The Phluid Project’s most popular tees below for an introduction into the brand.
Shop: Protect Trans Women Tee, $35
Shop: Nonbinary 2.0 Tee, $20 (Orig. $35)
Shop: Inclusive 2.0 Tee, $35
Shop: End Gender Tee, $35
Shop: Silence = Death Tee, $20 (Orig. $35)
Shop: They Power Tee, $35
Shop: Ask Me My Pronouns Tee, $35
Shop: Trans Lives Matter Tee, $35
Shop: Gender Is A Social Construct Hoodie, $65
Read more about The Phluid Project: Gender-free brand brings attention to LGBTQIA+ community: ‘Being ‘other’ is not usually celebrated’
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