With the constant wear and tear of experimenting with different skincare products and the natural stressors of everyday life, our skin can take quite the beating. With this in mind, it’s wise to press reset every once in a while, and this simple philosophy is the ethos for the small-but-powerful skincare brand Krave Beauty.
Founded by beauty influencer and YouTuber Liah Yoo, Krave Beauty was started with the mindset of returning to the days “when skincare was a fun way to practice self-care… When skincare was simple.”
“We’re here to #PressReset on your skincare routine,” the brand’s website outlines.
Running with this motif of simplicity and renewal, the brand boasts a compact range of five products — one for each designated stage of a standard skincare routine: cleanser, toner/exfoliant, serum/treatment, moisturizer and SPF.
Take a look at the full range of products below that have received the stamp of approval from Gen Z and millennial skincare lovers and even estheticians, below:
Shop: Krave Matcha Hemp Hydrating Cleanser, $16
With Krave’s Matcha Hemp Hydrating Cleanser serving as my personal go-to cleanser for over two years now, I can firmly stress that this product’s formula is unlike any other.
Made of matcha, hemp seed oil and vitamin B5, this cleanser is perfect for those who want a deep clean without compromising or stripping their skin’s moisture barrier. “Hydrating” is the most fitting word that can be used to describe this product’s formula as it leaves the skin soft and supple and ready for the next product’s application — Not to mention it’s only $16!
Shop: Krave Kale-Lalu-yAHA, $25
The next step in most people’s routines is usually toning and exfoliating.
While most estheticians recommend chemical exfoliants over physical — as the latter is said to cause micro-tears in the skin, creating wrinkles over time — these tend to be overpowering for some skin types and can cause varying levels of irritation.
Krave Beauty’s Kale-Lalu-yAHA — get it? “AHA” as in alpha-hydroxy acids? — is literally made with energy-boosting ingredients and leafy greens like kale, spinach, parsley and sugar-cane derived glycolic acid to promote slow cellular turnover. As with any exfoliator, this should only be used a few times a week.
Shop: Krave Great Barrier Relief, $28
Though tying with the next product as the brand’s priciest item, this $28 “skin-soothing serum” is perfect for those moments when your skin is inflamed and is in need of a hug.
Ringing true to the brand’s mission, this nourishing formula “offers irritation skin a reset button” with its unique formulation of ingredients. It is made with skin-regenerative tamanu oil and plant-based safflower and rosehip seed oil as well as ceramides and squalane to calm the skin down after its barrier has been compromised.
Sweetening the deal, with every purchase of this product, donations will be made to help protect the Great Barrier Reef, which houses the world’s largest coral reef system.
Shop: Krave Oat So Simple Water Cream, $28
Introducing Krave Beauty’s latest release and the next step in your skincare sequence: moisturizer.
This cream’s function is in the name: “so simple.” The Oat So Simple Water Cream is described as a “no-frills” moisturizer that’s created with less than 10 ingredients, making it the perfect way to feed your skin without any worries of irritation — just “some good old-fashion hydration.”
Oats are listed as the main ingredient in this product as it is said to “invite your skin into a state of ZEN.”
Shop: Krave The Beet Shield SPF 50+ PA++++, $20
Last but never least on the roster is sunscreen. No matter the season, your complexion or age, SPF is a necessary component to your skincare routine and this option from Krave Beauty is, in my opinion, the leader of the pack.
Many people’s love-hate relationship with sunscreen comes with the white or gray cast it leaves on most skin tones — especially folks with deeper complexions. Krave’s Beet Shield is formulated in a liquidy texture that applies to the skin like a light moisturizer, leaving no white cast at all! — and coming from someone with deeply melanated skin, this is a pretty big deal.
Formulated with beetroot extract, allantoin and vitamin C, The Beet Shield is described as “a lightweight, non-white cast leaving formula” that “fights against the free radicals so you don’t turn beet-red.”
What the professionals say about Krave Beauty
Skincare influencers and estheticians have been singing the brand’s praises for years. See how a few feel about its products:
Shop all of Krave Beauty’s products above!
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