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With the world at a standstill due to the rapid spread of COVID-19 and the shuttering economy, people are looking to companies with a platform to put their best foot forward in helping out where they can.
Whether it be donating proceeds to major non-profits, like Baby2Baby and Meals on Wheels, or sending care packages to our frontline healthcare workers, these brands are pivoting their resources to give back.
Ahead, we’ve rounded up some of our favorite companies that are committed to making a difference when the world needs it most. From fashion to skincare, what’s better than giving back while you shop?
ThirdLove has donated 2,000 surgical masks to UCSF – the brand’s local hospital. Additionally, the brand will be donating 1,000 sets of bras and underwear to healthcare workers – including medical professionals, administrators, and staff, at the University of California San Francisco and multiple East-Coast hospitals.
The brand, owned by Alpargatas, is donating 100,000 kits of essential product – including Havaianas, hygiene products and food – to the most vulnerable communities in Brazil. The goal is to expand the initiative and ignite a chain reaction ‘pay it forward’ model as more partners participate. Additionally, Alpargatas has temporarily repurposed heir factories to make protective equipment for healthcare professionals.
The fashion brand launched a new website called “Nili Lotan Giving Back” and will include previous collections on sale at up to 60 percent off. At the end of the month, the designer will donate 10 percent of the revenue to a different charity every month. The first will be NYU Langone Hospital in support of healthcare workers on the frontlines fighting Covid-19.
The brand is donating a portion of all proceeds to No Kid Hungry through May 10th.
HOKA has launched its “Front Line Give Back Program” in support of the healthcare workers battling the COVID-19 pandemic. As part of the program, the brand will be donating 5,000 pairs of its performance shoes to provide relief for front line workers faced with long hours and strenuous schedules.
This LA-based fashion brand is donating 10 percent of their proceeds to St. Vincent Meals on Wheels for those who use the discount code THANKYOU25 (which will save you 25 percent off sitewide) until March 31st.
The Parisian brand has launched a t-shirt that says, ‘“I will hug you later, with 100 percent of the proceeds in North America being donated to Baby2Baby. The non-profit provides essential goods to U.S. children who are living in poverty and whose families have been impacted by COVID-19.
The San Francisco-based label is donating all of the proceeds from their 100% Human Collection to Feeding America’s COVID-19 Response Fund.
Nununu is asking shoppers to comment how many masks their family needs during checkout, and the complimentary masks will be included in their shipment. The brand is also asking their community to email firstname.lastname@example.org if they know someone / family in need of masks, and nununu will do their best to fulfil every request, prioritizing children’s organizations, pediatric services and underprivileged families.
Kim Kardashian West’s line of solutionwear will be donating 20 percent of the profits from their Cotton Collection to Baby2Baby’s COVID-19 Emergency Response Program. Additionally, the brand announced a $1M donation to families affected by COVID-19 in order to support mothers and children in need during this time.
The jewelry designer is paying it forward by donating jewelry to brides whose weddings have been effected by COVID-19. The initiative aims to show support for a bride-to-be who has had to postpone her wedding or has suffered financial hardships due to the global pandemic.
Proceeds from Everlyne Bracelets will directly support Feeding America’s efforts to aid families affected by the COVID-19 pandemic by providing nutrition to the children that normally rely on the free National School Lunch programs. Kendra Scott will also be donating 500,000 meals to kickstart this campaign.
This K-beauty skincare brand is giving back to our frontline healthcare workers by sending them self-care packages with every order placed within the next 48 hours (3/27/2020).
The line of eco-friendly accessories is donating 20% of profits from full priced items purchased on their website to FreeForm– an organization that supports survivors of domestic abuse, a very important cause as vulnerable people are quarantined at home with no escape from abusive partners.
From March 31st through Monday, April 6th, 15 percent of all sales from Murad.com will be donated to No Kid Hungry to ensure all children affected by school closures have access to nutritious meals.
10 percents of all proceeds from this fashion label will be donated to the emergency aid fund set up for the foundation of French hospitals.
Echo has developed a new errand glove in a super lightweight, machine-washable fabric that is meant to be rewashed and reused. Additionally, for each pair of gloves sold, Echo will be donating $5 to Feeding America’s COVID-19 Response Fund.
The Nuuly team has created over 10,000 sewn masks for donation to everyday heroes including hospital, care providers, grocery store employees, public transportation workers, and those in need. These masks were designed using garments that Nuuly no longer rents (i.e. they have worn out or been damaged and are not up to Nuuly’s rental standards), so instead they are turning them into masks!
The California-based skincare brand is switching gears from producing luxury serums to now solely producing hand sanitizer for hospital staff.
The Southern California brand will be donating 10K medical grade and FDA approved KN95 masks to hospitals across Los Angeles, San Francisco, New York, New Orleans, Atlanta, Detroit and more. Additionally, Rails will halt garment production to shift their focus to creating 100 percent cotton masks for personal use and protection. RAILS will also be donating a percentage of all purchases to No Kid Hungry.
The performance lifestyle brand is donating 10 percent of online profits through May 1st, to Direct Relief – a humanitarian aid organization working to improve the health and lives of people affected by poverty and emergencies.
This Gen-Z tech accessories brand is donating all proceeds from their UV sanitizer to GlobalGiving’s Coronavirus Relief Fund.
The buzzy skincare brand initially donated 10 percent of all sales to benefit the hospitals in Milan, the hometown of Peace Out founder Enrico Frezza. Currently, they’re offering 20 percent off sitewide, with the code LOVE20 and donating 10 percent of sales to those most impacted locally. Peace Out is also coordinating direct donations to health workers on the front line.
For the next 25 days, a portion of all Dame’s proceeds will be donated to Baby2Baby, which is on the ground providing essentials to children and families heavily affected by the COVID-19 crisis.
The activewear brand pledged a $1 million donation to Feeding America and $1 million to Good Sports to ensure youth sport leagues have the necessary equipment, footwear and apparel.
In addition to offering 20 percent off sitewide with free shipping, this female-founded accessories brand will also be donating 10 percent of every sale to Feeding America’s COVID-19 Response Fund.
Lucky Brand is donating denim yardage as well as $5K to the Suay Sew Shop and those funds will go to producing 5,000 masks for those in need. These masks will go to those in essential roles at pharmacies, grocery stores and delivery services. Additionally Lucky Brand has placed an order for 2,300 N95 masks from a facility in China, once received the masks will be distributed to local partners and hospitals.
Summersalt will be discounting over 100 items, and for every order of $150 or more they will be donating $10 to No Kid Hungry. This organization works to ensure all kids get access to healthy food, which is especially important in these times.
Studs is offering 20 percent off sitewide with 20 percent of proceeds going to Food Bank For New York City to support their efforts in providing meals to those in need during the COVID-19 crisis.
TOMS is offering free, 24/7 text message support for those in crisis. Text TOMS to 741741 to speak in confidence with a trained crisis counselor.
The luxe fashion brand is donating 20 percent of sales to the UN Foundation and the Swiss Philanthropy Foundation.
These contemporary labels, all housed The Collected Group, has donated face masks to the medical community in NYC.
Max-Bone’s founder and CEO Parisa Fowles-Pazdro has been contacting local hospitals to offer free care packages to those on the frontlines that have pets at home. Additionally, Max-Bone has introduced a “Welcome Home” initiative, where they are offering free gifts to consumers that have chosen to support a local animal shelter through fostering or adopting a dog in light of COVID-19.
The beauty brand has greatly accelerated the delivery of meals to neighbors in need and at-risk individuals via its year-old loyalty program, The Giving Garden. The program has delivered over 40K meals, so far.
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