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pilates

Why this NYC Pilates instructor loves keeping busy each morning

Culture

‘Nocturnal’ journalist on TikTok is making day-in-the-life vlogs ‘cool again’ with unique schedule

24-year-old Claire Murashima has been sharing her nightshift vlogs for her TikTok audience and explaining how she keeps sane when she has to work from midnight to 8 a.m.

Shop

Brown leather bags will be everywhere this fall, and Coach Outlet has the best at up to 67% off

You’ll use these timeless leather bags for years to come.

Trending

Why are people on TikTok sadly lip-syncing to a common Korean phrase?

The popular Korean saying, “gwenchana” or 괜찮아, is quickly becoming part of a new social media trend.

tomato pasta
In The Know Eats

This 20-minute pasta dish is an easy weeknight meal

This homemade tomato sauce is packed with juicy tomatoes. What’s more? You can whip it up in under 20 minutes!

railroad apartment
Do You Live Here?

This video creator decorated a tiny NYC apartment like a French chateau

Content creator Brigette Muller lives in a one-of-a-kind railroad apartment in Brooklyn that she’s decorated using a collection of flea market finds, affordable online outlets and DIY projects.

Popular Stories

  1. 1

    Brown leather bags will be everywhere this fall, and Coach Outlet has the best at up to 67% off

    You'll use these timeless leather bags for years…
  2. 2

    9 reasons you need to hang eucalyptus in your shower yesterday

    I mean, don't you want your bathroom to…
  3. 3

    TikTok says these matte black shower shelves will transform your bathroom — and I believe it

    You deserve more than your dreary bathroom that…
  4. 4

    This luxurious hair and body oil is the key to feeling like a French girl — and it’s seriously on sale

    The NUXE Huile Prodigieuse Multi-Purpose Dry Oil has…
Culture

Love it or hate it, the Zac Efron ‘upside down’ trend is back: ‘Telling my kids this is inception’

Is there a more iconic “High School Musical” scene?

Culture

‘My hair was a way to make myself hypervisible’: One Asian creator reflects on return to natural hair color after 7 years

“Where did I get that idea that I had to look special?”

Culture

Beanies, flannels and perpetual heartbreak: Gen Z-ers are ushering in Midwest emo fall

Midwest emo fall is here, and Gen Z emo kids couldn’t be happier.

Check out In The Know's Latinx & Hispanic Heritage Month Coverage

Read More
Home

9 reasons you need to hang eucalyptus in your shower yesterday

I mean, don’t you want your bathroom to be featured on an episode ‘Cribs’?

Home

TikTok says these matte black shower shelves will transform your bathroom — and I believe it

You deserve more than your dreary bathroom that your landlord refuses to upgrade.

Culture

TikToker breaks down what a ‘birthday family’ is vs. a ‘non-birthday family’

“You either come from a birthday family or you don’t.”

Get exclusive deals on the products you love

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Beauty

This luxurious hair and body oil is the key to feeling like a French girl — and it’s seriously on sale

The NUXE Huile Prodigieuse Multi-Purpose Dry Oil has been a beauty editor secret for years.

Shop

This is the 1 pants style every cool girl will be wearing this fall

They’re comfy, too.

Home

IMPORTANT: I found the viral aesthetic iced coffee glasses that are all over TikTok

The chic minimalist glasses come in a set of four with matching reusable glass straws. It’s less than $20 for the whole shebang, which is so worth it.

Home

I know it’s not technically Prime Day yet, but these 8 viral home goodies are already on sale

But, like, let’s keep this a secret between you and me.

Shopping

The best Amazon device October Prime Day deals for 2023

Snag these deals before the huge savings event.

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