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Some say that beauty is in the eyes of the beholder, but it’s also in the hands of those using these epic skincare and makeup products. In The Know is sharing some of our editor’s favorite beauty buys — from face scrubs and serums to lipsticks and glitter — all on TikTok.
Follow us at @watchintheknowbeauty and if you like what you see, you can shop the products below.
Shop: INN Beauty Project Lip Oil, $15
These lip oils are made with all-natural ingredients to nourish and plump lips, with an added touch of color. According to the product description, they’re “made with a plant derived plumping complex that works immediately and over time.”
Create this “Pretty in Pink” look with the products below!
- Shop: Too Faced Hangover Replenishing Face Primer, $34
- Shop: UOMA Beauty Say What?! Foundation, $39
- Shop: UOMA Beauty Stay Woke Luminous Brightening Concealer, $25
- Shop: Covergirl Easy Breezy Brow Shape & Define, $5.99
- Shop: BH Cosmetics Truffle Blush Vanilla Cherry, $12
- Shop: UOMA Beauty Double Take Contour Stick, $40
- Shop: Jill Stuart Beauty Blooming Dew Oil, $38
- Shop: MILK Makeup KUSH High Volume Mascara, $24
- Shop: INN Beauty Project Glaze Lip Oil #2, $15
“I recently shifted my skincare routine to using exclusively Dr. Dennis Gross products. The dermatologist-created brand is completely cruelty-free and clean. My favorite product by far are the Alpha Beta® Universal Daily Peel Pads. They are formulated with potent antioxidants such as glycolic acid, lactic acid and green tea extract and exfoliate your dead skin cells away to uncover the ultimate glow.” – Laura Galvan, Style Editor
Shop: KVD Vegan Beauty Studded Kiss Crème Lipstick, $20
These creamy lipsticks by Kat Von D are highly-pigmented, but are so comfortable, they’re like wearing your favorite lip balm. We especially love the Outlaw, Lolita and Vampira colors.
Shop: Fanola No Yellow Shampoo, $13.04
If your blonde-colored hair is looking brassy or yellow, this deep violet pigment shampoo tones it down to reveal a paler, light blonde or silvery grey hair.
“My stylist recommended this shampoo to use on my platinum highlighted hair in between coloring appointments. I use it once a week to keep my hair a cooler toned blonde, but sometimes I leave it on in the shower for a few minutes to get a real silvery, almost lavender look. But beware, this stuff is strong! You only need a little bit.” – Ellie Conley, Commerce Editor
Anastasia Beverly Hill’s mascara is jet black and ultra-volumizing for extra glam, fanned out lashes.
“This mascara lets your lashes breathe! I always feel like I’m packing down a ton of goop with mascara, but this one doesn’t do that! It’s also great to join falsies together.”– Ari Bines, Commerce Editor
Shop: Drunk Elephant Body Collection, $16+
Drunk Elephant has established itself as a trustworthy brand in skincare for your face, but it recently launched new hair and body items starting at just $16 and available at Sephora.
“I’ve been using Drunk Elephant’s skincare for years so at this point I’ll try anything they make — plus this entire hair and body line smells like almond cookies so I’m sold.” – Julia Webb, Commerce Editor
Shop: Davines OI Oil, $45
This multi-functional oil adds shine and softness to hair, fights frizz and detangles, all without weighing hair down. You can apply it to towel-dried hair then style, or use it as a finishing oil to the ends of dry hair and split ends.
Shop: Drybar Double Shot Blow-Dryer Brush, $150
Give yourself a blowout at home! It’s easy with this blow-dryer brush by Drybar, the California-based hair salon that solely provides blowouts. Dry your hair straight or wavy — the round brush will give your hair volume, while keeping it smooth.
Shop: Bed Head Wave Artist Deep Waver, $24.99
You can achieve loose, beachy waves with this easy-to-use curling iron, which uses Tourmaline Ceramic Technology tp help reduce frizz and add shine.
“I love how quick and easy it is to use. Curling iron curls also never stay in my hair for more than a few hours, but these waves last a super long time, sometimes even to the next day.” – Kimberly Te, Post-Production Video Coordinator
This lip gloss has tons of shine and comes in six neutral colors for day-to-night glam. Glass Slipper is a clear color that you can wear on its own or over your favorite lip color.
“I really like that this one stays on a long time and actually makes a difference when I put it on. It’s shiny and has a super thick consistency, so my lips always feel very juicy and big.” – Taylor Bell, Commerce Editor
Shop: Loops Clean Slate Face Masks (5 Pack), $30
These face masks are like a detox for your skin. They use shea seedcake extract and volcanic ash to cleanse and purify skin, and aloe vera and bambusa water for hydrating.
“These gel masks from Loops are a great way to spend 10 minutes. Not only are they colorful and cool to the touch, but they leave your skin hydrated and glowy (but never greasy).” – Julia Webb, Commerce Editor
Shop: Tatcha The Water Cream Mini Size, $20
This oil-free anti-aging water cream (moisturizer) includes Japanese nutrients to hydrate and smooth skin.
“This water cream is boujee, and for good reason because it’s like I drenched my face when I used it. Plus, it even leaves behind a little glowy glisten on my cheeks after application.” – Ari Bines, Commerce Editor
Shop: Eva NYC Kweeen Glitter Spray Mini, $6
This glitter spray adds a little extra shine to your hair and easily washes out (plus, it’s color-safe).
“I’ve used glitter sprays in the past that were sticky and messy. This one feels totally soft and natural in your hair, plus it’s buildable. You can start with a spray or two for a subtle shimmer and spray more for extra glam.” – Ellie Conley, Commerce Editor
This mask has been nicknamed the “zombie mask,” thanks to its ability to remove dead skin cells within 60 seconds. But, you won’t find any harsh chemicals or acids in this peel.
“I am not a big fan of face masks, with the exception of this gem. After using it, my skin is super smooth and bright. Plus, watching your skin slough off and form into balls is so grossly satisfying. It is my holy grail face mask, making me feel like a beauty queen zombie. Who could want more?” – Katie Dupere, Commerce Editor
This mascara will give your lashes some serious curl! The “hook ‘n’ roll” brush latches on to lashes to separate, lift and curl, and has a setting formula that lasts up to 12 hours.
“My eyelashes tend to clump together, so I like that this mascara separates the lashes and defines each individual lash. And because the bristles are small, you’re able to get in and comb your lash from the root.” – Taylor Bell, Commerce Editor
This purifying face mask works for all skin types to deep clean and reduce the appearance of pores. You can use it one to two times per week for cleaner, clearer skin.
These lip plumping lip glosses give the appearance of fuller lips, while nourishing, conditioning and giving your lips some shine. Keep in mind, they tingle a little bit upon application, but the sensation does go away. You can shop the exact gloss used in our TikTok below!
- Shop: Too Faced Lip Injection Extreme Lip Plumper in Strawberry, $29
- Shop: Babe Lash® Plumping Lip Jelly in Mauve, $25
- Shop: Buxom Full-On™ Plumping Lip Cream Gloss in White Russian, $21
“I love a lip plumping gloss! These three are my tried and true favorites and are always in rotation. I especially love the Buxom brand’s gloss because it’s really hydrating — the lip plumping cream gloss uses a peptide and hyaluronic acid booster to plump lips and includes vitamins A and E to moisturize. And, they’re all named after cocktails.” – Ellie Conley, Commerce Editor
Shop: Summer Fridays Lip Butter Balm, $22
This vegan lip mask hydrates lips by sealing in moisture, while giving them tons of shine.
“The Summer Fridays Lip Butter Balm is packed with ultra-hydrating seed butters to naturally heel dry or cracked lips. It adds the perfect amount of subtle shine to my lips and I am addicted to the warm vanilla scent!” – Laura Galvan, Style Editor
Shop: Lemonhead.LA Spacepaste Glitter, $22
Lemonhead.LA glitter makeup was famously used on Zendaya and the rest of the cast on HBO’s “Euphoria,” as well as by celebrity makeup artists on the red carpet. But, on TikTok, we’re showing you how to take your glitter look from everyday glam to wild night out.
“I love the staying power of these glitters, and the fact that you add a subtle sparkle to a look or go absolutely bonkers with it. If it’s good enough for Euphoria, it’s good enough for me.” – Katie Dupere, Commerce Editor
Shop: CoverGirl Easy Breezy Volumizing Brow Gel, $9.49
This buildable CoverGirl brow gel will keep all of your brows in check, while giving them a boost of volume and shine. Plus, it’s waterproof and transfer-proof, so it’s going to stay put for a while.
“It basically gives you Cara Delevingne eyebrows without really trying, and it’s under $10.” – Ari Bines, Commerce Editor
Shop: Fresh Sugar Strawberry Exfoliating Face Wash, $33
This gentle exfoliating face scrub gently removes skin impurities and excess oil to give your skin a smooth, soft feel (and smaller looking pores). It’s made with a blend of white sugar crystals, strawberry and black currant fruit extracts and grapeseed oil to help maintain hydration and smooth your skin’s appearance.
“I love this scrub because it’s super gentle. It’s not overly granular like other sugar scrubs so you can use it everyday if you want.” – Julia Webb, Commerce Editor
Make sure to follow us at @watchintheknowbeauty for more great beauty essentials.
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