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Yes, even dads need a bit of a beauty routine.
Oftentimes, dads aren’t spotted perusing down a beauty aisle. While people may think it’s just a simple overgeneralization like, “Oh, well men don’t even use skincare products,” I’m inclined to believe it’s really because a lot of makeup and beauty brands don’t actively cater to men. Oop.
The weirdest part — at least to this beauty editor — is although there is still a major taboo that exists around men’s skincare, the men’s beauty industry itself is growing. In 2014, the male grooming market was valued at $6 billion in the U.S. alone and $33 billion globally, according to Racked. And if you’re thinking those numbers are all coming from razors and hair maintenance, think again: That same study showed that 43 percent of American men used skincare products that included moisturizers, anti-aging creams, eye gels, luxury facial cleansers and concealers.
Even though the men’s grooming market is growing year over year, there are still many men — my father included — who think that all they need is some water and bar soap *eye twitch*. The best beauty products for men, especially for those with beards and facial acne, are quite easy to find … if you know what to look for.
Skincare for men remains largely absent in many households, and that ends today. While your dad may not be ready for an entire Korean skincare routine, he may be open to a skincare starter pack: A good cleanser, an exfoliator and a great moisturizer. Easy, right?
With Father’s Day around the corner, there are plenty of items you can buy dad or that special person in your life to help them build a beauty arsenal. Nordstrom currently has quite a few items, along with Sephora and Ulta, that won’t set you back more than $50.
Below, we’ve rounded up a few items to get Dad’s starter pack up and running.
Shop: Paula’s Choice Skin Perfecting 2% BHA Liquid, $10
What it is: A daily-use liquid exfoliator that helps remove dead skin cells while clearing pores for a more even, radiant tone.
Shop: Kiehl’s Ultra Facial Cream, $22–$53
What it is: A facial cream that hydrates and smoothes skin while providing 24-hour moisturization.
Shop: Kiehl’s Facial Fuel Energizing Face Wash, $20.40–$35
What it is: A gel cleanser that refreshes your skin and gives a tired-looking complexion a nice boost while removing dirt, surface oil and impurities.
Shop: Jack Black Beard Grooming Set, $35
What it is: A well-rounded regimen for an unbeatable beard, featuring four steps of care that cleanse, condition, soften and style.
What it is: Mia Men comes with a charcoal-infused facial cleansing brush head, designed to detoxify and purify your skin.
Shop: Clinique For Men Charcoal Face Wash, $22
What it is: A detoxifying gel wash that delivers a deep-pore clean. It contains natural charcoal that draws out the dirt and excess oil that can clog pores.
Shop: Cathy’s Concepts Monogram Toiletry Bag, $50
What it is: A monogrammed travel-ready toiletry bag that features a roomy interior and zip-around bottom compartment to keep your grooming essentials neatly organized.
If you liked this post, check out other Fathers Day gift ideas you can splurge on.
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