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Pride is considered one of the most widespread celebrations of freedom recognized across the world. Seeking to uplift the lives and experiences of the members of the LGBTQIA+ community, Pride Month, which occurs annually in the month of June, is usually commemorated with massive parades and extravagantly planned events.
Due to the global pandemic that’s currently still being addressed across the world, most annual Pride festivities have been canceled. However, several beauty and fashion brands have come together to create Pride-inspired products and, furthermore, support organizations that solely aim to empower and help members of the LGBTQIA+ community.
Check out our master roundup of 16 brands that will help you celebrate Pride, whether you’re practicing social distancing or with the company of your closest friends and allies.
Shop Disney has been a longtime ally in the fight for equality and the 2020 Rainbow Disney Collection sees the widely popular company putting its money where its mouth is.
According to the Shop Disney site, the brand, in recognition of Pride Month 2020, is donating $100,000 to GLSEN (Gay, Lesbian and Straight Education Network), a leading educational organization with a mission to create safe and inclusive K-12 schools for LGBTQ+ students.
Shop the full collection here.
Shop: 2020 Rainbow Disney Collection Mickey Mouse Plush, $24.99
For years since the first Apple Watch launched in 2014, Apple has released a Pride-themed assortment of bands. Available at the brand’s native website, as well as authorized retailers like Amazon, these limited-edition bands are still in stock and can be paired with new matching Pride watch faces.
Apple has also said that, through this effort, they are proud to support LGBTQIA+ advocacy organizations including The Trevor Project, Gender Spectrum, The National Center for Transgender Equality and more.
Shop: Happy Socks Rainbow Flow Sock, $16
The limited-edition line features six new designs that include everything from tie-dye to fringe with some pieces featuring messages like, “Feet have no gender.”
10 percent of all net sales from this collaboration will be donated to The Trevor Project.
Shop: Happy Socks No Gender Sock, $16
Shop: Kate Spade Rainbow Backpack, $198
The collection includes everything from bags and tees to jewelry and sunglasses. Investing in the LGBTQIA+ community, Kate Spade additionally shared that it will be donating $25,000 to The Trevor Project “to support the mental well-being of LGBTQ youth.”
Shop: Kate Spade Into The Sky Love Mini Pendant, $78
Shop: Kate Spade Into The Sky Rainbow Pavé Huggies, $68
Dr. Martens has a long history of inclusion and diversity as observed through its promotional campaigns and releases. This Pride Month, the shoe brand has released a special edition of its 1460 Smooth Leather Lace-Up Boot — a product that the brand has also released in past years.
In addition to the return of this shoe, Dr. Martens is making a $25,000 donation to The Trevor Project.
Shop: PetSmart You Are Loved Pride ‘I Love My Dads’ Pet Bandana, $5.49 (Orig. $10.99)
PetSmart is doing its part in helping pet parents celebrate 2020 Pride Month. The brand’s new You Are Loved collection features the likes of rainbow bandanas, bows, pet tags, leashes and toys to commemorate the occasion.
In addition to launching this special line, the brand is donating $100,000 to GLSEN, a well-known network of educators working to make sure every student has the right to a safe, supportive and LGBTQ-inclusive K-12 education.
Shop: PetSmart You Are Loved Pride Peace Sign Dog Toy, $4.49 (Orig. $5.99)
Shop: PetSmart You Are Loved Pride Tennis Ball Dog Toys (3 Pack), $2.99 (Orig. $3.99)
Shop: Reebok Club C 85 Pride Shoes, $75
Reebok has completely revamped the colorways of some of its most iconic sneaker silhouettes in recognition of Pride Month. Some of them include the Classic Leather, Club C, Instapump Fury and the Zig Kinetica.
These new releases are a part of the brand’s two new Pride Month campaigns: “All Types of Love” and “Proud Notes.”
Shop: Reebok Zig Kinetica Pride Shoes, $120
Shop: Reebok Classic Leather Pride Shoes, $75
Shop: Reebok Classics Pride Reversible Bucket Hat, $33
Shop: Reebok All Types Of Love T-Shirt, $25
NYX Professional Makeup
Shop: NYX Pride Edition Ultimate Shadow Palette, $18
Praised for being one of the most recognizable and affordable brands in the drugstore beauty space, NYX has launched a stunning #ProudAlliesForAll collection in observance of Pride Month.
Proving this is a worthwhile initiative, the brand has decided to extend the availability of the special collection past the month of June. Instead, the collection will remain active all year long in celebration of the LGBTQIA+ community.
In addition to this campaign, which seeks to celebrate the importance of allies, the brand is collaborating with the L.A. LGBT Center and has donated more than $50,000 to global LGBTQIA+ organizations.
Shop: NYX Pride Edition Vivid Brights Eyeliner, $7
Marc Jacobs Beauty
Marc Jacobs Beauty is celebrating Pride Month with the release of its new Enamored (With Pride) Hydrating Lip Gloss Stick and Gloss Lip Lacquer. The products are available in five different shades and are housed in special-edition Pride-themed packaging.
In addition to these releases, the brand will also be supporting the LGBTQIA+ community with a $10,000 donation to two organizations: SAGE and Foundation Le Refuge.
The widely loved and famously affordable skincare and body care brand has released limited-edition Pride packaging for its Makeup Melt Wipes. The product is sold exclusively at the brand’s native site.
100 percent of net proceeds from this release (up to $40,000) will be donated to LGBTQIA+ organizations.
Life Is Good
Shop: Men’s LIG In All Colors Crusher Tee, $21.99 (Orig. $28)
Printed T-shirt retailer Life Is Good, known for spreading “the power of optimism,” is extending its mission to Pride Month.
The brand has released a series of tees with uplifting phrases, graphics and colorways exclusive to the occasion. According to the products’ descriptions, 10 percent of net profits from these sales will be donated to children in need.
Shop: Women’s In Love We Trust Crusher Tee, $28
Trendy sandal brand Teva has launched its “Rainbow Pride Pack” collection in celebration of Pride Month.
The brand has partnered with the It Gets Better Project to release a line of rainbow-themed footwear featuring items that come in a variety of heights and colors.
Teva has also made a donation to the organization “to help further their work of uplifting LGBTQ+ youth across the world through storytelling.”
Shop: Nike Air Force 1 Be True, $120
Nike recently teased its BeTrue collection, designed in observance of Pride Month. The line will be available for global purchase on June 19, 2020.
Inspired by the Pride flag, these three footwear picks are special iterations of the brand’s most popular releases: the Air Force 1, Air Max and Air Deschutz. Nike has also made an effort to recognize the people of color within the LGBTQIA+ community by including black and brown shades in the designs.
In addition to these limited sneaker releases, the brand is supporting more than 20 organizations that seek to help and uplift members of the LGBTQIA+ community.
Shop: Nike Air Max 2090 BeTrue, $150
Shop: Nike BeTrue Men’s T-Shirt, $30
Shop: Converse Pride Collection Chuck 70, $85
Reiterating their commitment to hearing and uplifting LGBTQIA+ voices, Converse has launched a special Pride collection for the fifth year in a row.
The line features an extensive remixing of its classic Chuck Taylors, as well as trendy accessories. All of the products include the “More Color, More Pride” flag and, like Nike, feature purposefully added hues of black and brown to represent people of color.
The “More Color, More Pride” flag was first conceptualized and popularized by social justice advocate Amber Hikes.
Shop: Converse Pride Collection Custom Chuck 70 By You, $105
Shop: Converse Pride Collection Chuck 70, $90
The pieces included in this collection range from sizes XS to 4XL and 100 percent of net sales will be donated directly to GLAAD, a media monitoring organization founded by LGBT people in the media.
Shop: UA HOVR Phantom Slip Pride, $140
Activewear brand Under Armour has also released special-themed products in celebration of Pride Month. Among the pieces are slip-on sneakers, graphic tanks, water bottles and hoodies.
Stressing that equality is one of its “core values,” Under Armour has announced that it is partnering with LGBTQ+ non-profit community groups “to support released response efforts” to COVID-19.
Shop: Women’s UA Pride Graphic Tank, $35
Shop: UA Beyond 18 oz. Pride Bottle, $30
Shop: Men’s UA Pride Sportstyle Wind Hooded Jacket, $60
Shop: Levi’s Pride Trucker Jacket, $118
Iconic denim clothing brand Levi’s has released its Pride Collection titled “Use Your Voice.” The extensive line features Pride-themed pieces that vary in color, cut and design.
The brand has announced that 100 percent of net proceeds from the collection with be donated to OutRight Action International, an international LGBT human rights organization dedicated to improving the lives of people who experience discrimination or abuse due to their sexual orientation, gender identity or sex characteristics.
Shop: Levi’s Pride Community Cropped Tee Shirt, $29.50
Shop: Levi’s Pride Logo Sparkle Sling, $25
Shop: Adidas Carrera Low Pride Shoes, $80
Adidas has brought back its Pride collection for 2020. In celebration of the LGBTQIA+ community worldwide, the popular brand has released limited-edition colorways of some of its most popular styles and silhouettes.
Some of them include the Ultraboost S&L, Nite Jogger, Carrera and its staple slides. The brand has also expanded the Pride-theme to its clothing, implementing the colors of the Pride flag onto its tights and jackets.
Shop: Adidas NMD_R1 Pride Shoes, $130
Shop: Adidas Adilette Lite Pride Slides, $30
Shop: Adidas Pride Off-Center Jacket, $90
Shop: Pride 2020 PopSocket, $10
PopSocket, one of the leading phone accessory brands, has released a line of special products as a part of its dedicated Pride Collection in celebration of Pride Month.
Each PopSocket ranges in price from $10 to $15 and proceeds from each purchase are going towards helping the LGBTQIA+ community as the brand has announced that it will donate 50 percent of the sales of three Poptivism PopGrips from June 1 to June 30, 2020, to the Trevor Project.
Shop: Pride Flag Pop Socket, $15
Shop: Love Is Power PopSocket, $15
Shop: I Am Proud PopSocket, $10
Shop: Rainbow Flow PopSocket, $10
Shop: Queer AF PopSocket, $10
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