Huda Beauty is the most popular beauty brand of 2020 and these are our fave products

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Huda Beauty has been named the most popular beauty brand of 2020, according to Cosmetify’s latest Index Report.

According to the beauty comparison platform, over the last few months, the brand has dominated social media with more than 24 million hashtags and a host of “Instagrammable” launches.

The same report listed that despite the brand’s new launches not making it into the top ten most searched products of Q1, Huda Beauty did top the list of most followers across its social media platforms with more than 43 million. Following Huda’s social platform were competitors Kylie Cosmetics and MAC, who came in second and third place respectively.

Huda Kattan, the founder and face of the brand, was also named the third most influential beauty influencer in Q1, behind 21-year-old YouTuber James Charles and social media personality Bretman Rock.

The Ordinary was named the most popular sustainable beauty brand on that list as well, which is great because we love The Ordinary around here. The brand is not only effective, but its affordable price point is great for those on a budget.

Below, we’ve rounded up a few of our favorite products from these two popular brands.

Shop: Huda Beauty Beauty Legit Volumizing and Lengthening Mascara, $27

Credit: Sephora

Shop: Huda Beauty Power Bullet Matte Lipstick, $25

Credit: Sephora

Shop: Huda Beauty Easy Bake Loose Baking and Setting Powder, $34

Credit: Sephora

Shop: Huda Beauty Classic False Lashes, $20

Credit: Sephora

Shop: Huda Beauty Demi Matte Cream Liquid Lipstick, $20

Credit: Sephora

Shop: The Ordinary Hyaluronic Acid 2% and B5, $6.80

Credit: Ulta

Shop: The Ordinary Caffeine Solution 5% and EGCG, $6.70

Credit: Ulta

Shop: The Ordinary Lactic Acid 10% and HA, $6.80

Credit: Ulta

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