It’s official. Cardi B is the new face of Balenciaga’s fall 2020 campaign.
The campaign includes a series of self-produced photos which were shot and styled by the 27-year-old rapper’s team. The images feature Cardi B in her L.A.-based home wearing a black draped catsuit, a look that first appeared on the Paris runway back in March.
Cardi B’s Balenciaga debut marks the first time the fashion house has used a celebrity in a major campaign since creative director Demna Gvasalia took the reigns in 2015. It’s also the first time the Grammy-winning rapper has worked with a luxury fashion brand. The campaign was unveiled with a billboard outside of the Louvre museum in Paris.
Cardi B took to Instagram to share the news with her 74.7 million followers, captioning the series of stunning photos, “Ya lookin at the face of a @Balenciaga campaign! I remember how I felt seeing myself on a billboard in NYC Times Square but PARIS! Wish I was there to see it in person!”
In the last few years, Cardi B — and her lyrics — have taken the world by a storm. Of course, there’s her latest viral hit “WAP,” featuring Megan Thee Stallion. And in 2018, the rapper’s 8x platinum song titled “I Like It,” gave us the iconic line, “I like those Balenciagas/ The ones that look like socks,” paying homepage to the brand’s best-selling Speed Sneakers.
Shop: Balenciaga Knit High Top Speed Sneakers, $795
If you enjoyed this story, you might want to read how Balenciaga will return to haute couture for the first time in over 50 years.
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