Pluto Pillow will build you a personalized pillow based on your sleep position

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You Need This helps you discover the products that you can’t live without. Our hosts, Melanie and Darleen, talk viewers through the purchases and product roundups that are the hottest on the market right now, from the viral Amazon coat to the best beauty dupes.

When it comes to shopping, I’m a sucker for anything personalized. Whether it’s a vitamin regimen tailored to your health needs or shampoo and conditioner formulated for your hair type, there’s something special about investing in something that’s created specifically for you. 

So when I learned about the company Pluto Pillow that will customize a pillow based on your sleep habits, I was immediately intrigued. Sleep is one of those little luxuries in life that we often take for granted, so when you create your dream bedroom with comfy sheets, a pillow that won’t hurt your neck and a weighted blanket on top, it can make all the difference in your sleep. But because the type of pillow you sleep on is one of the most important factors of getting a good night’s rest, it’s something worth investing in. 

Thanks to Pluto Pillow’s simple questionnaire that factors in your sleep position preference (whether you’re a back, side or stomach sleeper) and favorite types of pillow material (down versus foam), you can have a made-to-order pillow in a matter of minutes.

All of the pillows are crafted with a solid foam core and outer plush cover, yet the pillow’s height, density, and fiber all depend on how you answer. And if you’re one who tends to overheat at night, your pillow can be customized with cooling fibers that help regulate your temperature throughout the night.

Credit: Pluto Pillow

Since Pluto Pillow’s 2018 launch, more than 90,000 people have taken the pillow questionnaire, which has allowed the brand to scour through about one million data points in order to improve the site’s algorithm in order to create the perfect pillow — there’s 35 different variations you could get. Last year during Black Friday and Cyber Monday, Pluto sold out almost instantly and racked up a 5,000-person waitlist. 

Shop: Pluto Pillow, $85

Credit: Pluto Pillow

While I typically prefer a plush, down-feather pillow, when I received my Pluto Pillow I was surprised by how much I loved the slight firmness that was paired with a plush outer cover. And as a side-sleeper, I need a pillow that will help keep my neck and back aligned, and my Pluto pillow is the perfect height for spine comfortability. 

I know it’s hard to give up your old pillow to try something new, but if you want to try it for yourself before another waitlist piles up, you can try it risk-free for 100 nights.

Plus, at $85, you’re getting a completely customized pillow, when that’s typically the price for traditional pillows at a big box store. It’s a win-win in my book! To start customizing your pillow, begin the survey here

And to learn more about Pluto Pillow, be sure to watch the full episode of In The Know’s You Need This above.

If you liked this story, you might like to read about Casper’s cloud-like pillow that won’t leave you with a sore neck.

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