Dr. Phil does not like the new nickname Gen Z has given him

Dr. Phil McGraw has long been a beloved, straight-talking TV psychologist.

He’s one of the most highly rated daytime talk show hosts in the business, but that’s the thing — his fans are mostly older women and kids who are stuck at home sick, desperate for something to watch on TV.

Dr. Phil, who is 70 years old, has become exceedingly popular with Gen Z on TikTok lately, but he’s not necessarily fond of the reason why.

His younger fans have taken to commenting “daddy” on all of his posts. No one seems to know where the trend started, but Dr. Phil would like for it to end.

“You have to stop commenting ‘daddy’ on my posts,” he said in his latest TikTok. “I ain’t ya daddy. I hate to break it to you, but I ain’t ya daddy. And your real daddy is probably getting his feelings hurt.”

@drphil

#YouHaveTo stop calling me “daddy.” I ain’t ya daddy.

♬ you have to stop supporting trump – hannah_harpist

He said he appreciated all the support, but admitted “it’s a little weird.”

Sex therapist Vanessa Marin told Vice that, although the word “daddy” means father, it also indicates when someone “is the boss, in charge, a protector or doing a good job” … in the bedroom. Perhaps he inspires that sort of feeling in people — I’m not here to judge.

Naturally, most of the comments on Dr. Phil’s video feature fans still calling him daddy.

“We are sorry, father,” one user wrote.

“Daddy chill,” another joked.

“Oh my god why are y’all doing that,” a third said.

The reactions have even spread to Twitter.

Dr. Phil seems to have inspired a bit of a Streisand Effect here — asking people to stop calling him “daddy” has even more people doing so. Or maybe that was his plan all along …

If you enjoyed this story, you might also like reading about the strange theory that Howie Mandel is being held captive.

More from In The Know:

This creamy avocado pesto sauce recipe will make you crave spaghetti for dinner

Yahoo Mobile is the unlimited phone and data plan dreams are made of

This queer-owned brand makes natural skincare and makeup accessible

Accessories queen Lele Sadoughi talks face masks and fall trends