Mario Dedivanovic, aka Makeup by Mario, has finally launched his cosmetics brand

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Makeup artist Mario Dedivanovic has finally given his fans (myself included) the thing we’ve been waiting for: an actual luxury beauty brand named Makeup by Mario.

Y’all may know Mario by his Instagram handle, @MakeupbyMario, which has given us countless videos and makeup tutorials from the artist as he shares on some of the most fly makeup creations in Hollywood.

Now, Makeup by Mario is just not the artist’s Instagram handle — it’s a lifestyle. Featuring products that Mario has used and loved throughout his entire career, his new beauty line is comprised of 21 high-quality products and tools for eyes and skin.

“My greatest hope is that this collection inspires play and experimentation — that each product enhances your artistry, elevates your application, and evolves your technique,” Mario said in a press release.

Although we’ve definitely side-eyed all these new celebrity beauty launches seemingly happening every day, I’m inclined to trust Mario with the best and newest product recommendations. I mean, the man knows what he’s talking about.

“With Makeup By Mario, I’ve taken my signature techniques and transformed them into accessible pro products inspired by the ones I’ve loved and used throughout my career,” he continued. “When I teach my Masterclasses, I take my students through my entire thought process and demonstrate all of my techniques. Now, my techniques and philosophy are infused into my products.”

Credit: Makeup by Mario

For those who may still be apprehensive, allow me to drop some receipts from Mario’s makeup bag. An industry veteran with now 20 years in the game as a makeup artist, Mario has not only done the faces of some of today’s most well-known celebrities (*cough Kim Kardashian), but he’s also built a cult following on social media for sharing and popularizing many of his makeup techniques and beauty trends.

The first thing Mario made sure to lock in was product formulation and performance. “It is my mission that everyone feels secure, confident, and trusts in these products,” he says. “[This brand] is my passion and love for makeup artistry encapsulated in a very intentional collection, crafted to deliver a luxury and professional makeup experience that isn’t precious. Everyone should have access to the very best quality formulas. That is so important to me.”

Although the products are made for the professional makeup artist in mind, Makeup By Mario is made for all.

Needless to say, I am excited. Makeup By Mario will launch exclusively at Sephora, Sephora.com and makeupbymario.com on Oct. 1 and all of the products are between $14 to $48.

If you liked this post, you should also check out some of our favorite beauty buys from the Nordstrom Anniversary Sale.

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