This top-rated Black-owned beauty brand is entirely inspired by baking

Our team is dedicated to finding and telling you more about the products and deals we love. If you love them too and decide to purchase through the links below, we may receive a commission. Pricing and availability are subject to change.

This beauty brand gives a whole new meaning to the phrase “baking your face.” Beauty Bakerie is a top-rated makeup brand inspired by baking. Yes, baking as in a cake, scones or cookies. From flour-themed setting powder to icing-like mascara, the brand brings kitchen creativity to your vanity. And the products are adorable to boot.

Beauty Bakerie was founded by a young Black entrepreneur, Cashmere Nicole, back in 2011. Nicole’s story is quite incredible, moving from an underestimated teen mother to a successful businesswoman in just two decades. Nicole is also a breast cancer survivor, and started Beauty Bakerie while undergoing treatment. With the leadership of a strong and resilient founder, Beauty Bakerie created a line-up of super-viral products and morphed it into a $40 million brand. According to Glamour, Beyoncé, Cardi B and Gabby Douglas all regularly wear Beauty Bakerie’s products.

The brand additionally prioritizes charitable giving by donating money, clothes, toys and other essentials to orphanages around the globe through Beauty Bakerie’s philanthropic project, Sugar Homes. A portion of every Beauty Bakerie sale goes to the cause, which has given more than $110,000 in donations so far.

The brand not only has an incredible backstory and mission but show-stopping products, too. While Beauty Bakerie is known for its extensive foundation shade range and hero setting powder, all of the products in the brand’s line have high ratings on Ulta. Not only that, but Beauty Bakerie has more than 1.2 million followers on Instagram. That’s a pretty sweet guarantee that you’ll like what the brand is serving up.

Shop: Face Flour Baking Powder, $24

Credit: Beauty Bakerie

Shop: Blending Egg Beauty Sponges, $18

Credit: Beauty Bakerie

Shop: Eyelash Icing Mascara, $18

Credit: Beauty Bakerie

Shop: InstaBake Aqua Glass Foundation, $34

Credit: Beauty Bakerie

Shop: InstaBake 3-in-1 Concealer, $20

Credit: Beauty Bakerie

Shop: Matte Lip Whip, $20

Credit: Beauty Bakerie

Shop: Lip WhipGloss, $18

Credit: Beauty Bakerie

Shop: Sugar Lip Scrub, $12

Credit: Beauty Bakerie

Shop: Milk & Honey Highlighting Palette, $38

Credit: Beauty Bakerie

Shop: Coffee & Cocoa Bronzer Palette, $38

Credit: Beauty Bakerie

Shop: Cotton Candy Champagne Blush Palette, $38

Credit: Beauty Bakerie

Shop: Breakfast in Bed Eyeshadow Palette, $38

Credit: Beauty Bakerie

Shop: Cake Pop Lippie Mini, $10

Credit: Beauty Bakerie

If you enjoyed this story, you might like to read about our new favorite products from In The Know Beauty on TikTok.

More from In The Know:

Proud grandma sees grandson’s art in gallery for the first time

This super-sheer sunscreen applies like a serum and leaves no white cast

Shoppers say this memory foam eye mask “completely improved” their sleep

9 unique ways to help boost your mental health this summer