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This beauty brand gives a whole new meaning to the phrase “baking your face.” Beauty Bakerie is a top-rated makeup brand inspired by baking. Yes, baking as in a cake, scones or cookies. From flour-themed setting powder to icing-like mascara, the brand brings kitchen creativity to your vanity. And the products are adorable to boot.
Beauty Bakerie was founded by a young Black entrepreneur, Cashmere Nicole, back in 2011. Nicole’s story is quite incredible, moving from an underestimated teen mother to a successful businesswoman in just two decades. Nicole is also a breast cancer survivor, and started Beauty Bakerie while undergoing treatment. With the leadership of a strong and resilient founder, Beauty Bakerie created a line-up of super-viral products and morphed it into a $40 million brand. According to Glamour, Beyoncé, Cardi B and Gabby Douglas all regularly wear Beauty Bakerie’s products.
The brand additionally prioritizes charitable giving by donating money, clothes, toys and other essentials to orphanages around the globe through Beauty Bakerie’s philanthropic project, Sugar Homes. A portion of every Beauty Bakerie sale goes to the cause, which has given more than $110,000 in donations so far.
The brand not only has an incredible backstory and mission but show-stopping products, too. While Beauty Bakerie is known for its extensive foundation shade range and hero setting powder, all of the products in the brand’s line have high ratings on Ulta. Not only that, but Beauty Bakerie has more than 1.2 million followers on Instagram. That’s a pretty sweet guarantee that you’ll like what the brand is serving up.
Shop: Face Flour Baking Powder, $24
Shop: Blending Egg Beauty Sponges, $18
Shop: Eyelash Icing Mascara, $18
Shop: InstaBake Aqua Glass Foundation, $34
Shop: InstaBake 3-in-1 Concealer, $20
Shop: Matte Lip Whip, $20
Shop: Lip WhipGloss, $18
Shop: Sugar Lip Scrub, $12
Shop: Milk & Honey Highlighting Palette, $38
Shop: Coffee & Cocoa Bronzer Palette, $38
Shop: Cotton Candy Champagne Blush Palette, $38
Shop: Breakfast in Bed Eyeshadow Palette, $38
Shop: Cake Pop Lippie Mini, $10
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