Today is adidas Boost Day! Shop new sneakers, sign up for freebies and more

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Happy Boost Day! In case you didn’t know, adidas dubbed Oct. 10 “Boost Day” in honor of their wildly popular sneakers that feature “boost” technology in the sole.

The Ultraboost styles are probably the most popular and well-known, thanks to sneakerheads who collect them and collabs with famous brands like LEGO and Marimekko. But, lots of other adidas kicks also have “boost” in their soles.

If you haven’t tried a pair of sneakers with Boost, today is the day to change that. In honor of “Boost Day,” adidas is unveiling a bunch of new styles, including these super cool Ultraboost 1.0 DNA Shoes.

But that’s not all. Adidas is also doing giveaways today, so you’ll definitely want to head over to adidas to see what’s up for grabs.

Even if you don’t think you need another pair of sneakers, you really don’t want to pass up the chance to score sneakers with Boost while you can. According to adidas, this special material is like springy energy capsules that store and unleash energy more efficiently in every step. That means whether you’re walking or running, sneakers with Boost will help you move more comfortably and effectively.

Ready to join the Boost fan club? Or just add a new pair to your collection? Shop new and best-selling Boost styles for men and women below.

Women’s Boost Styles:

Kaptir Super Shoes, $81 (Orig. $90)

Credit: adidas

You can never go wrong with a classic, comfy pair of all-white sneakers. Even better, these Kaptir Super Shoes are on sale.

NMD_R1 Shoes, $140

Credit: adidas

Isn’t the color combo on these NMD_R1 Shoes so pretty? Snag a pair for yourself while they’re still available in every size.

Ultraboost 21 x Marimekko Shoes, $180

Credit: adidas

These Ultraboost 21 x Marimekko Shoes just launched last week. They’re sure to be a best seller, so don’t wait too long to order a pair if you like them.

Men’s Boost Styles:

NMD_R1 Primeblue Shoes, $140

Credit: adidas

These NMD_R1 Primeblue Shoes come in 11 different colors. There are bright styles like the ones shown above and also more classic colors like all black, grey and white.

Ultraboost 1.0 DNA Shoes, $180

Credit: adidas

Today is the first day these Ultraboost 1.0 DNA Shoes are available. If you order them soon, you’ll be among the first to rock them in the street.

ZX 2K Boost 2.0 Shoes, $150

Credit: adidas

All Boost sneakers are comfortable, but these ZX 2K Boost 2.0 Shoes are especially pleasant on your feet. They have a 4.7 out of 5-star rating, which is pretty impressive.

More from In The Know:

The second adidas x Marimekko collab dropped today, and it includes cute fall must-haves

adidas just launched a bunch of new Ultraboost colors and styles you need to check out

adidas and Peloton teamed up on a workout clothes collection, and everything is under $100

Adidas released the sweetest pair of Arizona Iced Tea Superstar sneakers

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