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Every serious Instagrammer needs a cozy and versatile aesthetic blanket. A so-called “aesthetic blanket” is an certified trend on social media that you’ve probably noticed, but never could name. Consider this a memory refresh.
An aesthetic blanket is the perfect throw to snuggle beneath while taking a photo by a snowy window with cocoa in hand. It’s the ideal blanket to toss down as a background for that casual book picture with glasses included, like a true intellectual.
The right aesthetic blanket can add interest to a floor selfie, a home decor snap, or a casual I’m-not-even-trying-to-look-cute couch photoshoot. You know the photos.
You’ve definitely seen the Instagram aesthetic blanket in action, and you may even need one to up your photo game. These throws were clearly created for snuggling and Instagramming, giving you cozy winter vibes for the feed. And you’ll probably even enjoy them when no one is snapping a photo.
Shop: Love Your Melon Knit Blanket, $95
Not only is this blanket a perfect knit texture for a snuggly, snowy night, but it is also a charitable purchase. A full 50 percent of the purchase price is donated to pediatric cancer charities and programming.
Shop: Anthropologie Beverly Throw, $78
This berry throw is the perfect jewel tone to add a pop of color to any space. With saturated color and light shag texture, this blanket will add an element of interest to your ‘gram.
Shop: Ugg Bliss Sherpa Throw, $98
Sherpa is a massive trend, so it only makes sense to add the fabric to a super cozy blanket. Ugg is the it-brand for Sherpa, making this aesthetic throw in several colors.
Shop: Urban Outfitters Amped Fleece Throw, $39 (Orig. $49)
This super-soft fleece blanket comes in eight eye-catching colors and retails for less than $50. The cozy texture is exactly what an aesthetic cuddle session called for.
Shop: Urban Outfitters Zodiac Throw, $79 (Orig. $99)
If the cosmic trend has a hold on you, this throw is for you. The bold and scattered navy pattern provides great variety for photos, while still remaining pretty neutral.
Shop: Target Extra Chunky Knit Throw, $63 (Orig. $70)
If you’re looking for the quintessential Instagram chunky knit throw, look no further. This type of throw is the origin of the aesthetic Instagram blanket, and you can never go wrong with a classic.
Shop: West Elm Faux Fur Throw, $69.30 (Orig. $99)
With three different colors of faux fur available, this inexpensive blanket brings luxe vibes to any shot—but doesn’t harm any animals in the process.
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