Here’s how to unlock exclusive deals on cult hair products from Coco & Eve, R+Co and more on Amazon today

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In The Know is dedicated to bringing you the best Prime Day deals across the internet. Be sure to bookmark our full guide to Prime Day 2021 coverage, and sign up for our ICYMI newsletter for exclusive deals.

You do know that today is Amazon Prime Day, right? It’s a pretty big deal because Amazon is offering discounts on tons of items that don’t usually go on sale. Many of the deals are available to everyone, but there are a few exclusive deals that are reserved only for Amazon Prime members. So if you haven’t signed up, today is the day!

If you’re looking to make over your hair care routine for summer, then you’ll definitely want to hop on an Amazon Prime membership today. For a limited time only, Amazon is offering Prime members savings on the best-selling hair products from popular hair care brands like Coco & Eve, Verb, R+Co and more. These brands rarely ever mark down their products, so this is your chance to try them for cheaper than you normally would.

One of the deals you definitely shouldn’t miss today? Coco & Eve’s Like a Virgin Hair Masque, which recently won an In The Know Beauty Impact Award, is on sale for $31. It’s super nourishing for all hair types and has nearly 6,000 ratings on Amazon.

Curly girls should also add the R+Co Twister Curl Primer to their cart while it’s marked down to less than $20. It has a 4.5 out of five-star rating for a reason — it’s that good!

There are so many advantages to an Amazon Prime membership. Obviously, two-day shipping is amazing, but so are the Prime Day 2021 hair care deals that you can unlock when you sign up for a Prime membership. Take a peek at a few of them below.

Amazon Prime Day 2021 Hair Care Deals

Coco & Eve Like a Virgin Hair Masque, $31.92 (Orig. $39.90)

Credit: Amazon

Sign up for an Amazon Prime membership, and you’ll save $7.98 on the best-selling Coco & Eve Like a Virgin Hair Masque.

amika Bust Your Brass Cool Blonde Shampoo, $8.40 (Orig. $12)

Credit: Amazon

You can save 30% on amika’s popular Bust Your Brass Cool Blonde Shampoo when you sign up for Amazon Prime.

Act+Acre Cold Processed Hair Cleanse, $22.40 (Orig. $28)

Credit: Amazon

Become a Prime member, and you’ll save $5.60 on this gentle Hair Cleanse from Act+Acre.

R+Co Twister Curl Primer, $19.60 (Orig. $28)

Credit: Amazon

Bag R+Co’s beloved curl cream for 30% off when you start an Amazon Prime membership today.

Verb Reset Repairing Mask, $28.80 (Orig. $36)

Credit: Amazon

Don’t miss your chance to try Verb’s super hydrating hair mask. It’s less than $30 when you sign up for Prime.

If you liked this story, check out these expert tips for shopping Prime Day deals.

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