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Supporting BIPOC communities shouldn’t be limited to times of crisis or designated “history” months. One way you can support communities of color now, tomorrow and every day is by buying from BIPOC-owned brands.
To help make supporting the Asian community easy, below you’ll find a bunch of Asian-owned food brands that you can stock right in your own kitchen. Whether you’re looking for a full meal or just something yummy to snack on, these Asian-owned food brands will help ensure deliciousness is always available right in your own home. Plus, no matter your skill level, these brands have something for everyone.
Feeling hungry? Good! These Asian-owned food brands will soon become staples in your pantry.
Founder: Asha and Jai Farswani
About the Brand: Looking for a filling snack? AshaPops are popped water lily seeds that are light, crunchy and pack in four grams of protein per serving. The South Asian food brand combines modern flavors with a superfood from an ancient Indian dietary code known as Ayurveda. The puffed snack comes in flavors like chili lime, vegan cheese, turmeric garlic and dark chocolate.
Founder: Danny Taing
About the Brand: Bokksu is a premium subscription service that works with local Japanese businesses to deliver a new box of snacks each month. Snacks are both savory and sweet, and include Kit Kats with unique flavors, mochi, tea, rice crackers and more. You can purchase a box for one month, three months or 12 months, or you can purchase snacks individually.
Founder Danny Taing launched Bokksu after living and working in Japan for many years. When he returned to the U.S., he wanted a way to get all of his favorite authentic Japanese snacks.
“We are totally in love with authentic Japanese snacks, which is why we handpick snacks that people in Japan actually eat and curate them into beautiful themed boxes every month,” the brand’s website reads. “We are also the only Japanese subscription box that includes a tea pairing specifically selected to complement that month’s delicacies, as well as a Culture Guide magazine that describes the story and flavors of each item in the box.”
Founder: Vincent Kitirattragarn
“As brothers living between NYC and Bangkok, we grew up eating differently. We created Dang — แดง, named after our Mom — to share uniquely Asian American snacks with the flavors and ingredients we love,” he wrote on the brand’s site. And today, Dang Foods is on a mission to share its culture through food.
The coconut is ethically sourced from family farms in Thailand, and it’s seriously good stuff.
Founder: Sana Javeri Kadri
About the Brand: For yummy authentic Indian and Sri Lankan spices, Diaspora Co. is a must-stop destination. Founded by Sana Javeri Kadri, the South Asian food brand wants to showcase what “Made in India” truly means. The company works exclusively with small family farms to produce some of the best flavors the East has to offer, including favorites like Pragati Turmeric and Nagauri Cumin.
Founder: Emshika Alberini
About the Brand: Emshika Alberini owns Chang Thai Cafe in Littletown, New Hampshire. She created her namesake beverage brand with traditional recipes from her family, and it ships nationwide. Emshika makes canned Thai iced tea and Thai coffee — and once you try it, you may never go back to plain black coffee ever again.
Both the tea and coffee are nitro-infused, dairy-free and have zero sugar added. The sweetness comes from a hint of natural monk fruit sweetener. Get a sampler pack to try them all!
Fly By Jing
Founder: Jing Gao
About the Brand: Fly by Jing makes some of the most incredible sauces inspired by the founder and CEO Jing Gao’s hometown of Chengdu, China. According to its site, “fly” refers to the hole-in-the-wall restaurants that “attract diners like flies.” And these sauces — once you try one, you’ll be swarming the site for more too.
It’s signature sauce is its Sichuan Chili Sauce. “Intensely flavorful yet not off-the-charts spicy, it’ll make your food taste bolder and the world around you seem a little bit brighter. Use it on everything,” the product description says.
Although, if you run out of ideas of what to put the sauce on, Fly by Jing provides recipes on its site as well.
Founder: Daina Trout, Justin Trout and Vanessa Dew
About the Brand: Health-Ade Kombucha was founded by a husband, wife and best friend trio. The Asian American-owned brand makes kombucha, a bubbly probiotic tea that’s made with only four ingredients and packed with living probiotics, healthy acids and antioxidants good for your gut.
Founder: Marion Grasby
About the Brand: If you’ve got hours to kill watching YouTube videos, head to Grasby’s channel featuring the most delicious Asian-inspired creations by Grasby herself. Plus, in response to popular demand, Grasby recently released a line of sauces incorporated throughout her recipes. She also offers a subscription box for U.S.-based fans, including sauces, recipes and more.
Founder: Sisun Lee
About the Brand: More Labs is an Asian-owned wellness brand that creates drinkable supplements to help your mind and body function at their best. The company started with its Morning Recovery drink, which aids in hangover recovery. Today, the brand also sells supplements for sleeping better, focusing and hydrating.
Founder: Kristin Eldredge
About the Brand: ‘Okina began as one mom’s quest to feed her kids more nutritious foods. In Hawaii, Kristin Eldredge started tracking down the best ingredients she could get her hands on and even experimented in her own kitchen. But she also wanted to give other families access to better meals, which sparked Eldredge’s idea for ‘Okina — a line of gluten-free and vegan baking mixes made with whole food ingredients. Now you can shop ‘Okina’s delicious original collection of mixes in one pack, which includes four flavors.
Founders: Vanessa and Kim Pham
About the Brand: Omsom makes it easy to create restaurant-quality meals at home in under 30 minutes with its Asian dish starters. Think of the starters like a shortcut: They combine all the sauces, aromatics and seasonings you need to make a specific Asian dish, recipe provided. Just add your choice of protein and veggies. The Best Seller Set includes starters to make Vietnamese Lemongrass BBQ, Thai Larb and Japanese Yuzu Misoyaki.
Sisters and co-founders of Omsom, Vanessa and Kim Pham, are the daughters of Vietnamese refugees. The sisters grew up watching their mother cook everything from scratch.
“We started Omsom to bring proud, loud Asian flavors to your fingertips any day of the week, sitting in your pantry right between the tomato sauce and olive oil. No more diluted dishes, no more cultural compromise. Real deal Asian cuisine and communities are too damn delicious to deny,” their brand’s website says.
Founder: Caroll Lee
About the Brand: Provenance Meals is a meal delivery company that makes healthy prepared meals for breakfast, lunch and dinner. All of the meals are organic, gluten-free, dairy-free and refined sugar-free. To ensure the absolute freshness, the main service is currently only available in the greater New York City area and some parts of Connecticut.
However, Provenance Meals launched the Feel Good Fix in August 2020, and this portion of the service ships nationwide. The three-day, plant-based program eliminates inflammatory triggers including dairy, refined sugar, gluten, GMOs, soy, corn and refined vegetable oils. The meals, created by chefs and nutrition experts, come pre-prepared. The goal, according to Provenance Meals founder Caroll Lee, is to “reboot” your body by removing toxins causing gut inflammation. (Check out In The Know’s review!)
Provenance Meals also makes snacks and drinks in its online Wellness Shop that ship nationwide, too.
Founder: Lisa Li
About the Brand: If you could use some more tranquility in your life, The Qi is here to help you through the healing power of flowers. The Asian-owned wellness band offers a range of handpicked and organically grown flowers that you can steep in water for tea. Among some of the notable picks include the Shangri-La Rose and the Blue Lotus.
Founders: Andrea Xu and Will Nichols
About the Brand: Umamicart is an online grocery store that celebrates Asian American culture through its ever-evolving cuisine. It delivers traditional Asian food staples and up-and-coming, Asian-owned food brands like baked shrimp chips, Mother in Law’s Kimchi and royal milk tea.
Xi’an Famous Foods
Founder: Jason Wang
About the Brand: Xi’an Famous Foods is an Asian-owned restaurantthat started as a bubble tea shop in Flushing, Queens. Eventually, people started showing up for the food, not the tea. Roughly six years later, there are now 14 X’ian Famous Foods restaurants across NYC. Don’t live in the city? Xi’an Famous Foods makes meal kits that ship nationwide too.
Read more about Xi’an Famous Foods here.
If you found this article helpful, check out these 18 Asian-founded brands to support today, tomorrow and forever.
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