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Below, you’ll find a bunch of Asian-owned home brands that you’ll definitely want to pin on your mood board ASAP. Planning to fill your space with plants? Get to know Bloomist, Rooted and The Sill. Can’t find any furniture you absolutely love? TRNK will change that. Ready to level up in the kitchen? There’s Hudson Wilder, Material Kitchen and more.
Supporting these Asian-owned home brands and the AAPI community shouldn’t just happen in May for Asian American and Pacific Islander Heritage Month (APAHM), though; do your part to ensure it happens all year round.
Founder: Michael Zung
About the Brand: When looking for responsibly sourced and sustainably made products for your home, Bloomist works with artisans and ethical suppliers to source small batches of nature-inspired decor. The brand also sells gorgeous ceramic, terracotta and glass vessels for house plants and flowers as well. Founded by Michael Zung, Bloomist was created to inspire you to design your own natural refuge at home. Along with the brand’s plant vessels, you can shop live plants, textiles and more.
Founder: Sarah Paiji Yoo
About the Brand: Blueland, a sustainable household product brand founded by Sarah Paiji Yoo, wants to end your monthly trips to the supermarket for traditional cleaning products by replacing them with a nickel-sized tablet. The brand’s mission is to eliminate the need for over 100 billion single-use plastic bottles while reimagining consumer packaged goods. To start using more sustainable cleaning supplies at home, Blueland has multiple starter kits to sample its products, ranging from its everyday cleaning solutions to its laundry detergent.
Read more about Blueland here.
Bossy Pants Candle
Founder: Lauren Ebel
About the Brand: Founded by Lauren Ebel, Bossy Pants Candle is an Asian-owned home brandselling hilarious vegan candles. With candles named Quarter Life Crisis, It’s Not Me, It’s You and Did Someone Say Margaritas, Bossy Pants Candles offers scents for every milestone, both good and bad.
Harlow and Grey
Founder: Jeanne Chan and Gloria Wong
About the Brand: San Francisco-based modern party goods retailer Harlow and Grey believes a party can be simple to plan while also being memorable at the same time. Co-founders and cousins Jeanne Chan and Gloria Wong are on a mission to help any party host “turn events into occasions and moments into memories.” The party goods brand offers affordable yet gorgeous plates, napkins, cake toppers, banners and more. But Chan and Wong say that celebrating loved ones is the core mission of Harlow & Grey.
Read more about Harlow and Grey here.
Have a Nice Day
Founder: Steffi Lynn
About the Brand: Illustrator Steffi Lynn is the creator and designer behind the brand who is on a mission to make people smile. Born in Austin, TX, and currently living in Brooklyn, NY, Lynn started Have a Nice Day with her love of product design and her desire to create accessories “that spark positivity and color.” All of the products available from the brand are inspired by the everyday things Lynn encounters — nature, feelings and human interactions all have a hand in the design of each product she creates. The result? Products that make you want to have a nice day, including colorful home decor, phone accessories, art prints and more.
Founder: Conway Liao
About the Brand: Hudson Wilder is the Asian-owned kitchen brand you didn’t know you needed. The brand’s mission is to “make timeless tabletop goods for everyday rituals.” Browse the eye-catching everyday kitchen essentials like the Aita Amber Base Short Glasses and the Apsel Matte Gold Flatware Set.
Founder: Eunice Byun and Dave Nguyen
About the Brand: Material Kitchen proves you don’t have to spend a fortune to get chef-quality cookware essentials. This Asian-owned kitchen brand creates modern and minimal designs crafted from Japanese stainless steel, natural maple and natural walnut guaranteed to last a lifetime. The brand’s Trio of Knives is probably one of the best investments you’ll make as a burgeoning chef, but the 29, Your Way set includes basic cookware staples to get you sauteeing and simmering.
Founder: Seiji Tsutsumi
About the Brand: The Japanese retail brand Muji is known for its household and consumer goods. Though you can expect to find inexpensive furniture and interiors, the brand also has products across skin care, minimalist stationery and even snacks. Plus, with its sleek product designs, the brand adds a modern but functional touch to any home.
Founder: Shiza Shahid
About the Brand: If you’ve casually scrolled through Instagram over the past year, chances are you’ve seen the Internet’s most sold-out pan, the Always Pan, by the Asian-owned kitchen brand Our Place. The direct-to-consumer company was founded by Shiza Shahid who spent years designing the cooking vessel meant to combine the work of tools you regularly use in your kitchen. Aside from the best-selling Always Pan, we also love the brand’s chic, stackable drinking glasses.
Read more about the cult favorite Always Pan here.
Founder: Susana Saeliu
About the Brand: Founded by Susana Saeliu in 2018, Pluto Pillow is an innovative retailer customizing pillows based on your sleep position. The brand uses a simple questionnaire that factors in your sleep position preference (whether you’re a back, side or stomach sleeper) and favorite types of pillow material (down versus foam) to create a made-to-order pillow in a matter of minutes. Since its launch, more than 90,000 people have taken the questionnaire, allowing the brand to scour through about one million data points to improve the site’s algorithm and create perfect pillows for everyone.
Read more about Pluto Pillow here.
Founder: Syama Meagher and Deidra Jones
About the Brand: Co-founded by Southeast Asian American Syama Meagher, Rendall Co. creates refined, long-lasting workwear you’ll actually want to put on — and keep on. In the wake of the COVID-19 pandemic, the Asian American-owned clothing brand also launched a line of high-quality face masks and aprons that shoppers love. A couple of our favorites from the brand are its Ace Face Masks and the Larkspur Bib Apron.
Read more about Rendall Co. here.
Founder: Ryan Lee, Kay Kim and Johnny Wu
About the Brand: Founded by three friends, Kay Kim, Ryan Lee and Johnny Wu, the Asian-owned home brand Rooted was created to help people reconnect with nature by making plant shopping breezy and sustainable. Here, you’ll find cacti, tropical plants, air plants and accessories to keep your plant babies alive and well. Two of our favorite plants Rooted offers are the purple passion plant named Prince and the anthurium plant named Liv.
Founder: Eliza Blank and Gwen Blevens
About the Brand: When you want to learn about and shop plants online, The Sill is one of the trendiest places to seek out. Taking the stress out of plant parenting, The Sill helps you bring greenery into your home. With a range of plants for beginners to plants for pet owners, The Sill brings all levels of plant care together.
Founder: Tariq Dixon
About the Brand: TRNK makes elevated yet accessible home decor easy for everyone — even those who don’t have a knack for interior design. The brand’s Segment series are among their most popular, as is the Modular series, both of which can be arranged to suit your needs and space.
Founder: Shigeru Yamazaki
About the Brand: Two things you’ll immediately notice about Yamazaki Home: it’s functional and simple. What started as a century’s old ironing board manufacturer became a destination for smart space-savers in the home. The brand curates furnishings and home accessories, nodding to everyday life in Japan, helping make your home flow. With kitchen storage solutions galore, there’s an array of minimalist shelving, storage carts and even bed and laundry products.
Founder: Karalyn Zamora and Anastasia Alt
About the Brand: Co-founded by Karalyn Zamora in 2020, the Yana Sleep Pillow is a “360-degree revision of old-school sleep routines.” Because the pillow contours to your body, it helps relieve tension in your knees and joints while promoting deep, transformative sleep. Made from organic cotton and bamboo velour, you’ll keep cool and comfortable all night long.
If you enjoyed this article, check out these Asian-owned Etsy shops that you can support now and always!
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