The ‘science-backed’ beauty brand that TikTok loves just launched a brow and lash serum

This article is brought to you by Augustinus Bader and created by In The Know’s commerce team. If you decide to purchase products through the links below, we may receive a commission. Pricing and availability are subject to change.

Search Augustinus Bader on TikTok, and you’ll immediately see countless videos with thousands of views from famous creators like makeup guru Bobbi Brown and creators with legions of loyal fans. The brand is well on its way to becoming a beauty staple thanks to its clean, science-backed products that deliver real results.

While users on TikTok are currently going gaga for the brand’s skin care and hair care innovations, there’s a new Augustinus Bader product that’s about to blow up: the Eyebrow and Lash Enhancing Serum.

Augustinus Bader Eyebrow and Lash Enhancing Serum, $150

Credit: Augustinus Bader

Made with results-driven ingredients including red winter algae, biotin, roselle and safflower extracts and hyaluronic acid complex, the new Augustinus Bader Eyebrow and Lash Enhancing Serum is a game changer. Not only can this single product be used on both your eyebrows and your eyelashes, but it’s been clinically proven to enhance both. According to the clinical trials, lash thickness increased by 40%, and eyebrow thickness increased by 55%!

Designed as a light, nourishing serum that “strengthens and revitalizes hair follicles while supporting natural growth,” the Augustinus Bader Eyebrow and Lash Enhancing Serum includes one wider brush that’s ideal for brow application and a thinner brush that’s better suited for application at the lash line. Simply apply the serum to clean, dry skin in the morning and night and let it do the work of lengthening your lashes and boosting your brows.

One TikToker referred to Augustinus Bader as the “Bougiest skincare line on the market,” and given the price of the brand’s products, that’s a fair assessment. $150 for the Augustinus Bader Eyebrow and Lash Enhancing Serum is definitely an investment, but make no mistake, it’s just that. Rather than wasting money on products that are all hype but don’t actually do anything, this Eyebrow and Lash Serum can deliver real, noticeable results. If fuller brows and longer lashes but can’t commit to microblading or extensions, add the latest Augustinus Bader launch to your shopping list ASAP. Just don’t wait too long to make your purchase; this highly-anticipated product debut may just sell out.

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