New reality show pits influencers against each other to find the next social media star

Reality stars, like contestants from The Bachelor franchise and Too Hot to Handle, often become influencers. Now, influencers are the stars themselves.

AwesomenessTV’s Next Influencer is a reality show that follows the residents of Project 305, a creator collective in Miami, as they create content together 24/7 and compete in a series of challenges that put their creativity (and personalities) to the test.

The cast features Valeria Arguelles, Nicole (Colie) Nuanez, Owen Holt, Julian Jara, Jovani Jara, Jada Wesley, Gaby Obregon, Raul Encio and Sabrina Quesada.

Whoever has the highest ranking at the end of the show gets an overall contract with AwesomenessTV to take their stardom to the next level.

Alex Warren, the 20-year-old TikTok and YouTube star who serves as the host of Next Influencer, told In The Know that the show is “honestly hectic as hell,” but “one of the most entertaining things [he has] done in a very long time.”

And, even though he’s the host, he said he thinks he’d do pretty terribly on the show.

“I don’t do conflict or confrontation,” the Hype House member said. “I’d be horrible for a reality show. I would not get any screen time at all. I just don’t care.”

There’s quite a bit of drama on the show, it seems. Without giving away any spoilers, Warren revealed that the contestant he liked the most at first — the one he considered to be a “mini-me” —  changed dramatically over the course of the show.

“You have to pay attention to everyone,” he said.

Warren’s advice to young creators hoping to make it big as influencers? Just do whatever you want to do — but don’t assume it’s going to be easy.

“You don’t need to be in a house … you don’t need to have a camera. You just need to have drive,” he said. “I feel like so many people try, expecting that it’s half the work as a normal job, and not realizing it’s actually more work.”

You can watch the first episode of AwesomenessTV’s Next Influencer to see how these aspiring stars did on the AwesomenessTV YouTube channel.

If you enjoyed this story, you should read more about TikTok’s content creator houses.

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