AYR is the elevated essentials brand you’ll want to wear on repeat

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AYR, which stands for All Year Round, has quickly become an essential brand in a modern women’s wardrobe. Known for its minimal approach to luxury fashion, AYR launched in 2014 by three friends — Jac Cameron, Max Bonbrest and Maggie Winter.

The New York City-based label has mastered the art of creating classic and seasonless designs. From the perfect T-shirt to incredible, quality denim to neutral-hued sweaters, the brand creates pieces you’ll wear to for years to come.

“It’s not about a label or a logo. It’s about the woman who wears it. Strong, smart women of purpose have been our No. 1 inspiration since 2014,” AYR explains.

Whether you’re looking to build out your dream capsule wardrobe or are brand new to the label, look no further than these top five best sellers below from AYR.

AYR The French Fry Long-Sleeve Tee, $75

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Credit: AYR

AYR The Chiller Denim, $195

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Credit: AYR

AYR The Camel Robe, $595

Credit: AYR

AYR The Easy Shirt, $125

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Credit: AYR

AYR The Supercool Tee, $65

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Credit: AYR

If you liked this story, check out The Feelist, a woman-owned luxury skincare brand.

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