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I’ve always tried to grapple with the word “nude.” From what many brands have shown in the past, it’s commonly been a color reference to a pale, peachy hue. However, influencers in fashion and beauty have called out why the name and shade aren’t universal for all skin tones. As the protests regarding the death of George Floyd continue, Band-Aid’s new diverse bandages are coming to a drugstore shelf near you.
Some brands have recently sprouted up, recognizing the need for diverse shades in fashion and beauty. And yes, even lesser-known bandage brands like Browndages and Tru-Colour carry diverse bandages. But it took 100 years of Band-Aid’s existence and countless years of police brutality for the brand to now stroke the idea of offering bandages in more than the “nude” standard we’ve all come to know.
Band-Aid made an announcement on June 10 alongside a photo of a digital prototype of Band-Aid’s diverse bandages that are soon to come.
“We are committed to launching a range of bandages in light, medium and deep shades of Brown and Black skin tones that embrace the beauty of diverse skin. We are dedicated to inclusivity and providing the best healing solutions, better representing you,” the brand wrote.
In addition to sharing a glimpse at the bandages, the Band-Aid brand has pledged to make a donation to Black Lives Matter among future steps to put an end to racial inequality.
The sentiment of having shades for all across the Band-Aid brand is great, but it’s long overdue. Plus, plenty of people shared similar feelings of the brand’s tardiness to pull up for Black and Brown people sooner.
“You’ve got to be kidding me,” one Instagram user wrote. “Band-Aid has existed as a company for how long? …And you’re JUST NOW figuring out that other skin tones exist?”
“Are you kidding,” another commenter responded. “It took 100 years to make flesh tone bandaids other than white?”
While the steps brands are taking — like Band-Aid’s diverse bandages — are appreciated, the drastic measures that have had to happen towards Black and Brown skin to be recognized anywhere, in any complexion product, is beyond alarming. Brands, across every scope, can and need to do better for Black and Brown lives.
If you found this story helpful, checkout Sephora has pledged 15 percent of its inventory to Black businesses
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