Be Rooted is the first Black-owned stationery brand to be sold at Target

Our team is dedicated to finding and telling you more about the products and deals we love. If you love them too and decide to purchase through the links below, we may receive a commission. Pricing and availability are subject to change.

Black businesses deserve recognition year-round — not just during Black History Month. Proving that Black excellence is a 365-day effort, Be Rooted is now the first Black-owned stationery brand to be sold at Target.

The brand’s founder, Jasmin Foster, made it her mission to reset the stationery market and provide much-needed representation with designs highlighting Black women and phrases.

Credit: Be Rooted

Be Rooted’s journal designs feature a range of Black skin tones, protective hair styles and more elements related to the Black experience.

Right now, two of the brand’s new lined spiral journals are available at both Target stores and

Each Be Rooted journal boasts gold spiral binding, 240 ruled pages and special detailing. For instance, the “Guard Your Spirit” journal features unique messaging that aligns with the title while the “Hustle Harder” journal features gold foil lettering on the cover.

“Knowing from personal experience that feeling of inclusion are deeply intertwined with personal wellbeing, Jasmin is making sure that journaling is an accessible form of self-care,” the brand said in an email statement.

Take a look at the two beautiful options available at Target below.

Be Rooted ‘Guard Your Spirit’ Lined Spiral Journal, $12.99

Credit: Target

Be Rooted ‘Hustle Harder’ Lined Spiral Journal, $12.99

Credit: Target

As an added bonus, Be Rooted is offering 20 percent off on Afterpay Day with the code AfterPay2021.

Check out the full list of Be Rooted journals here.

If you enjoyed this story, check out the 8 best office chairs for working from home, according to reviewers.

More from In The Know:

How to teach Black History beyond February

This No. 1 best-selling air purifier ‘removes dust from the air’ before your very eyes — and it’s on sale

This 6-in-1 cubic power strip has over 23,000 five-star reviews on Amazon

I understand why over 18,000 Amazon reviewers love this touch desk lamp