In The Know Beauty Impact Awards

In The Know is proud to celebrate the brands, products and people making an impact. Our 2021 Beauty Impact Award winners are products that are ethically created, use clean ingredients, feature inclusive shade ranges, promote accessibility and more.

Here’s the truth: There are a lot of beauty products out on the market. Nowadays, you may not want to weed through all the ads and hearsay to know what products are actually worth it and which are all hoopla. It’s been a busy year in beauty — from the increase of celebrity-driven product launches to the very real, very personal conversations around race and representation.

Despite 2020’s challenges, there are still brands that left an impact on the industry. Not just for a better today, but for a better tomorrow. Today and every day, we celebrate these brands. After all, we know beauty has the power to change the world. We’re not skin deep — we’re going deeper than that.

Reader’s Choice | Clean & Ethical | Gen Z
Small Business | Accessibility | Changemakers

In the know beauty awards

Best Skin Care

Dr. Jart Cicapair Treatment

A green-toned color corrector, good for redness and best for oily, combo and normal skin.

Best Makeup

Maybelline Sky High Mascara

A lengthening and volumizing mascara that delivers full volume and limitless length.

Best Hair Care

Briogeo Deep Conditioning Mask

A weekly treatment that repairs dry, damaged and chemically treated hair.

Best Nail

Mented Nude Nail Collection

A 3-polish collection of deeply pigmented, high-shine nude shades.

Best Body

CeraVe Moisturizing Cream

A deeply hydrating cream with hyaluronic acid and 3 essential ceramides. Targeted for dry and very dry skin.

Best Brand


A cosmetics brand that produces vibrant and long-lasting makeup products for the eyes, lips and face.

Best Skin Care

Overt Quench + Plump Serum

A skin care serum that hydrates and soothes with ingredients like aloe vera and green tea.

Best Makeup

LYS Satin Matte Cream Blush

A clean, high-pigment satin-matte blush with a buildable, creamy formula.

Best Hair

Coco & Eve Like A Virgin Hair Mask

A 5-in-1 treatment that restores dry, damaged hair and improves hair texture and shine.

Best Nails

Sundays Studio Nail Polish

A vegan and cruelty-free nail polish infused with vitamins and essential oils.

Best Body

Herbivore Coco Rose Exfoliating Body Scrub

A coconut oil and Moroccan rose body scrub that tackles dryness and dullness.

Best Brand


A conscious beauty company that provides skin care products, from moisturizers to cleansers.

Best Skin Care

Topicals Like Butter Mask

A topical whipped mask that restores dry, flaky skin while fortifying the skin’s moisture barrier.

Best Makeup

L’Oreal Telescopic Mascara

A Tik-Tok-approved mascara that separates and lengthens lashes up to 60%.

Best Hair

Bomba Curls Forbidden Oil

A 100% natural, silicone-free multipurpose hair oil that moisturizes, glosses and smoothes the hair.

Best Nails

Olive & June Nail Polish

A refreshing and long-lasting nail polish that gives a salon experience at a fraction of the price.

Best Tool

Alleyoop 4-in-1 Makeup Brush

A 4-in-1 makeup applicator that includes a sponge for concealer and a brush for other products.

Best Brand

The Ordinary

An affordable beauty brand that offers a variety of skin care products.

Best Skin Care

Non Gender Specific Everything Cleanser

A natural, gentle gel facial cleanser made for all skin types.

Best Makeup

Flesh Matte Liquid Lip

A liquid lip that dries to a matte, weightless and nourishing finish.

Best Hair

Nancy’s Kitchen Miracle Leave-In

A leave-in conditioner made with rice water, fenugreek seeds and avocado oil.

Best Brand

Kulfi Beauty

A brand that celebrates South Asian communities through inclusive, vegan-friendly products.

Makeup Brand

Guide Beauty Eyeliner Duo

An easy-to-hold eyeliner that makes for effortless, accessible application.

Makeup Brand

Milk Makeup Blur Stick

A vegan-friendly primer stick that blurs and primes the skin without clogging pores.

Beauty Brand

Live Tinted

A Southeast Asian-owned brand focused on highlighting stories and experiences of women of color.

Makeup Brand

Jecca Blac Correct & Conceal Palette

A cruelty-free and vegan cream formula that provides medium-full coverage.

Beauty Brand / Website


A beauty and lifestyle community built by and for the modern woman of color.

Beauty Brand


A mission-driven beauty brand that offers vegan, cruelty-free cosmetics designed for all.

Makeup Artist

Amber Amos

A celebrity makeup artist whose clientele include Lil Nas X, Travis Scott, Daniel Kaluuya and more.

Follow Amber on Instagram

Hair Stylist

Kahh Spence

A celebrity hair stylist whose clientele include Kelly Rowland, Kehlani, Ella Mai and more.

Follow Kahh on Instagram

Brand Founder

Jenn Chung

A lifestyle entrepreneur who is also the founder of the skin care brand, Embody.

Follow Jenn on Instagram

Brand Founder

Maeva Heim

A beautyprenuer and founder of Bread Beauty Supply, a Black-owned natural hair care brand.

Follow Maeva on Instagram

Brand Founder

Sharon Chuter

The founder of UOMA Beauty and the #PullUpOrShutUp challenge.

Follow Sharon on Instagram

Hair Stylist

Daniel Moon

A celebrity colorist and hair stylist whose clientele includes Kanye West, Madonna, Katy Perry and more.

Follow Daniel on Instagram


Yvesmark Chery

A Haitian-American model redefining society’s standards of beauty one photoshoot at a time.

Follow Yvsemark on Instagram


Nupol Kiazolu

A Brooklyn-bred Black Lives Matter activist leading Gen Z in civil rights matters.

Follow Nupol on Instagram

YouTuber / Personality

Nyma Tang

A beauty YouTuber whose viral videos around colorism in the beauty industry have sparked tangible change.

Follow Nyma on Instagram

TikToker / Hairstylist

Brad Mondo

A New York-based hairstylist who’s risen to prominence on platforms such as TikTok.

Follow Brad on Instagram

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