Beneath your Mask is the woman-founded beauty brand you need to know

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Some of the best ideas come from a need for a solution to an everyday problem. That was the case for Dana Jackson, founder of Beneath Your Mask.

Doctors diagnosed Jackson with Systemic Lupus Erythematosus (SLE), a rare and more severe form of Lupus. “Not only was my body attacking my kidneys, but I felt as if I were being personally attacked. The lifestyle that I was clinging to and the ‘me’ I thought I was (and wasn’t ready to give up), were all under attack. I refused to accept it,” she shares on the brand’s website.

Jackson’s condition quickly escalated over a short period of time. “In just a few months after my initial diagnosis, most of my hair had fallen out, my joints had locked up, [and] I had a severe rash all over my body. My eyes were swollen shut, and worst of all, I was retaining so much water that I had gained over one hundred additional pounds.”

After moving to Los Angeles, Jackson’s health improved after a mixture of Western and Eastern practices regulated by Lupus specialists. It was a long journey, but one that opened Jackson up to forgiveness, love and gratitude.

Her emotional and spiritual growth prompted her to confront the fear “beneath your mask,” a fear “to express yourself and reveal to others who you are.” Thus, Beneath your Mask began.

In 2012, the brand launched its hero product, the Heal: Whipped Skin Soufflé, a response to the need for safe, non-irritating and non-toxic skin care ingredients that would not affect the immune system.  

Shop some of the brand’s best sellers down below. Also, head over to the website to learn more about Dana Jackson’s story.

Shop: Polish- Detoxifying Body Scrub, $70

Credit: Credo Beauty

Shop: Nourish- Skin & Hair Serum, $60

Credit: Credo Beauty

Shop: Heal Whipped Skin Soufflé, $80

Credit: Neiman Marcus

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