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As outlined in our bedding essentials roundup, the right pillow can instantly determine how comfortably you sleep at night. One of the key mistakes most folks make is keeping the same pillow for years, leading to natural wear and tear over time and, eventually, neck and back pain.
To remedy this problem, the Sleep Foundation suggests you replace your pillow every one to two years. Doing so helps ensure you’re using the best supportive, clean and allergen-free pillows. Also, like any bedding essentials, it’s vital that you properly care for your pillows to ensure they last.
With this in mind, we’ve rounded up the 10 best picks to buy if you’re looking for new pillows to upgrade or replace those in your current bedding setup. To make your shopping experience even easier, we’ve separated them into different categories that highlight their best characteristics:
- Best Pair: Viewstar Pillows For Sleeping, Set of 2
- Most Affordable Pair: Bedsure Standard Pillows, 2-Pack
- Best Breathable Option: Cozy Earth Silk Pillow
- Best for Neck Pain: Nest Bedding Easy Breather Pillow
- Most Supportive: Casper Foam Pillow
- Best for Stomach and Back Sleepers: Sleep Number Responsefit Pillow
- Best for Side Sleepers: Pillow Cube Side Sleeper Pro
- Customer Favorite: Coop Home Goods Original Loft Pillow
- Best Cooling Option: Brooklyn Bedding Luxury Cooling Memory Foam Pillow
- Best for All Sleeping Positions: Luxome Layr Customizable Pillow With Adjustable Firmness
Check out each selection in more detail below to see why it’s worth buying:
1. Best Pair: Viewstar Pillows for Sleeping, Set of 2, $38.99 – $51.99 with ticked coupon (Orig. $39.99 – $69.99)
Viewstar has some of the most widely purchased and recommended bedding on Amazon, and its hotel-quality down alternative pillows are some of its all-time best sellers. Right now, you can get a pair for just $39.
With over 32,000 customer reviews and the Amazon editors’ stamp of approval, these pillows check all the boxes. They’re each filled with squishy down-like fiber for long-lasting plumpness and feature a gusseted sideband that lets each pillow hold its shape and not flatten.
Ideal for side, stomach and back sleepers, these pillows are made with the perfect balance of softness and firmness to support your head and neck.
The Viewstar Pillow Pairs come in three sizes (standard, queen and king) and two firmness options (medium firm and medium soft).
2. Most Affordable Pair: Bedsure Standard Pillows, 2-Pack, $28.99 – $33.29 (Orig. $39.99 – $45.99)
If you’re looking for an even more affordable pair that shoppers and Amazon editors love, the Bedsure Standard Pillows are the ones to buy. Retailing at just $30 for a standard two-pack, these pillows are perfect for side and back sleepers.
They’re airy and soft to the touch, giving the impression of sleeping on a cloud. Manufactured by a professional hotel supplier that’s been producing bedding for 14 years, these pillows guarantee a five-star hotel experience at home for a fraction of the price.
Bedsure’s Standard Pillow Pairs come in three sizes — standard, queen and king — and two styles: firm and soft.
3. Best Breathable Option: Cozy Earth Silk Pillow, $223.20 – $263.20 (Orig. $279 – $329)
Cozy Earth is one of those bedding brands you just have to check out. While the brand does bedding like no other, its Silk Pillow is one of its most popular products — and I can attest to its greatness.
Made of viscose from bamboo, this pillow is highly breathable and is the epitome of “light as a feather.” Even Oprah described it as the “softest ever.” As far as high-end bedding is concerned, bamboo is the best material you’ll find because it feels luxurious and is also breathable — which is perfect for keeping you cool throughout the night.
This particular pillow offers all of the perks of luxury bamboo bedding. It’s temperature-regulating (perfect for those who overheat in the middle of the night), medium in profile and easily moldable and quiet. What I love about this pillow is that the filling never shifts, and it’s hypoallergenic, so it doesn’t irritate your skin.
This is arguably one of the best bedding investments I’ve ever made. Get this pillow! You won’t regret it.
Cozy Earth’s Silk Pillow comes in standard and king.
4. Best for Neck Pain: Nest Bedding Easy Breather Pillow, $85.60 – $104.80 (Orig. $107 – $131)
Nest Bedding is known for premium mattresses, sheets and furniture. But pillows are its most underrated exports. In fact, the brand’s new Easy Breather Pillow has all the qualities of a comfortable night’s sleep.
This well-constructed and filled pillow keeps your body temperature low for better sleep — especially in the summer. Its unique design, shredded memory foam and soft, cooling fabric give you that “other side of the pillow” feeling every single time.
What’s most impressive about this pillow, though, is its ability to relieve neck pain thanks to its form-fitting yet plush design and structure. Remember that it ships overstuffed, so adjust it to your preferred height when it arrives by taking out some of the fill.
The Nest Bedding Easy Breather Pillow comes in four sizes: standard, side sleeper, queen and king.
5. Most Supportive: Casper Foam Pillow, $89 – $119
There’s a reason why so many people swear by Casper’s Foam Pillow. Today, it stands as the bedding brand’s best-selling and most supportive pillow, thanks to its three layers of supportive foam that perfectly align your head and neck for all-night comfort.
This best-selling pillow also features Casper’s AirScape perforated foam that pushes heat away to help keep you cool while you sleep. It also has that luxurious squishy feel that helps it perfectly take the shape of your head.
Unlike most other foam pillows, Casper’s combines low- and high-density foams for a luxurious, squishable feel that lasts night after night. This one’s the perfect pick for those who need a high-quality pillow that will last.
Casper’s Foam Pillow comes in two sizes (standard and king) and even comes in a double-pack option.
6. Best for Stomach and Back Sleepers: Sleep Number Classic Responsefit Pillow, $109.99 – $139.99
You likely already know the brand Sleep Number for its carefully engineered adjustable mattresses, but the No. 1 best-selling bedding company’s pillows are some of its most popular and reliable exports.
In fact, the Sleep Number Classic Responsefit Pillow is, hands down, the best pillow for stomach and back sleepers because it gently supports both your head and neck while remaining soft and firm.
This pillow has advanced memory foam technology that provides exceptional pressure relief, and incredible cushioning that supports and holds its shape for continuous comfort. Also, this cushioning ensures that the pillow won’t change with temperature fluctuations, making it perfect for year-round use.
It comes in standard and king.
7. Best for Side Sleepers: Pillow Cube Side Sleeper Pro, $129.99 (Orig. $149.99)
If you’re a frequent side sleeper, you know firsthand the struggle of finding the right pillow to meet all your needs. Most side sleepers who use traditional pillows wake up tired with a kinked neck, back pain, headaches, shoulder pain — the list goes on.
To meet all these needs, the folks at Pillow Cube created the Side Sleeper Pro. It addresses every single detail that side sleepers need to achieve the perfect night’s sleep. Everything from firmness to the inner foam to the breathable soft cover was considered, crafted and tested to ensure perfection for its target audience. And over 1,000 shoppers can’t stop raving about how game-changing it is.
“Years-long pain in my neck and shoulders disappeared and has not returned,” one five-star reviewer wrote. If you’re a side sleeper, this one’s definitely worth the investment.
8. Customer Favorite: Coop Home Goods Original Loft Pillow, $72 – $78
If you’ve searched for pillows online, chances are you’ve stumbled upon Coop’s best-selling Loft Pillow a few times — for a good reason. Amazon shoppers, in particular, swear by this pillow.
Dubbed “the world’s best adjustable pillow,” this pick lets you choose how much memory foam fill you need to achieve your desired level of firmness or softness. Shoppers particularly love this feature, which one reviewer says is “godsent.”
“Best pillow ever,” the shopper wrote. “Trust me!”
With over 36,000 five-star reviews, it’s safe to say this pillow has the public’s stamp of approval.
This pillow comes in queen and king.
9. Best Cooling Option: Brooklyn Bedding Luxury Cooling Memory Foam Pillow, $96.75 – $111.75 (Orig. $129 – $149)
Few bedding brands deliver quality cooling pillows and sheets like Brooklyn Bedding. Its Luxury Cooling Memory Foam Pillow is one of the most impressive and well-engineered pillows on the market.
This beautifully plush pillow features dual-action cooling that combines pin core ventilation for increased airflow with a cool gel surface infusion. This draws heat out and away from your head and neck. The pillow also has copper graphite that promotes better breathability and offers antimicrobial benefits. Basically, this pillow has it all!
Best of all, though, the Brooklyn Bedding Luxury Cooling Memory Foam Pillow is constructed with open cell, fast-response memory foam that reacts immediately to pillow pressure to gently support the unique shape of your head, neck and shoulders.
This pillow comes in two sizes (queen and king) and low and high profiles.
10. Best for All Sleeping Positions: Luxome Layr Customizable Pillow With Adjustable Firmness, $139.99 – $249.99
Lastly, if you’d like to create the pillow of your dreams to take the guessing game out of finding the right one, the folks at Luxome created the Layr Customizable Pillow that’s literally luxury in a box.
This pillow is adjustable to any firmness or height you prefer, accommodating all shapes, sizes and sleeping positions. Whether you’re a back, stomach or side sleeper, this pillow is customizable enough to fit any configuration you fall under.
Here’s how it works: The pillow comes pre-configured with the brand’s most popular combination (one side with ultra-soft down alternative and the other with gel-infused shredded memory foam). Just flip it for your comfort, or switch out one side with the solid memory foam insert provided for a firmer feel. All you need to do is add or remove inserts and filling until you find your perfect firmness.
The Luxome Layr Customizable Pillow comes in two sizes (standard/queen and king) and single or double quantities (one or two-pack).
If you enjoyed this story, check out this cooling blanket that “feels like ice-cold silk” and is a game-changer for hot sleepers.
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