These are the best plus-size denim brands if you’re looking for cute and comfy styles

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Denim is an essential part of any wardrobe. A good pair of jeans transcends fashion boundaries, quickly becoming the most-worn bottoms in your closet, no matter your style aesthetic. Whether you consider your style edgy, feminine, boho, butch or something else entirely — jeans are essential.

A love of denim also transcends size, with the wardrobe staple appealing to a size 2 woman and a size 42 woman in equal measure. But accessing good denim is likely easier for a size 2 shopper than a size 42 fashionista. That’s because almost all retailers carry “straight sizes” (or sizes 0-14), but not every retailer carries plus-size options — denim or otherwise.

While this gap in fashion access is an unfortunate reality, it’s also true that the availability of plus-size fashion pieces has never been greater. The plus-size fashion landscape is radically different from 10 years ago. Before the 2010s, most major brands often stopped their fashion offerings at size 12 or 14, forcing plus-size customers to shop at specialty retailers. But the body acceptance movement of recent years pushed the mainstream fashion industry to include a more comprehensive size range. Now, you can find plus sizes at many major retailers — even if only in their online offerings.

According to market research from 2018, about 68% of women wear a size 14 or above, with the average American woman wearing a size 16 to 18. Decoding the data is simple: The average American woman is plus size — and she needs her denim.

If you are looking for plus-size denim brands that won’t disappoint, these top size-inclusive retailers are just what your wardrobe needs.

1. Good American

Good American Always Fits Good Legs Jeans, $149

Credit: Good American

You may know Good American as Khloe Kardashian’s clothing brand, but the brand is more than a gimmicky celebrity line. Known for its denim, Good American stocks fashion-forward jeans up to size 32. The brand has a super-unique denim line called Always Fits, a one-size-fits-four design that adapts to fluctuations in your body size. 

2. Universal Standard

Universal Standard Carrie High Rise Wide Leg Jeans, $128

Credit: Universal Standard

A noted name in plus-size fashion, Universal Standard has amazing denim in an equally amazing size range. The brand stocks up to size 40 in denim, making it one of the largest size ranges on the market. Browse a variety of fits from wide leg to boyfriend to skinny to cropped.

3. Madewell

Madewell Perfect Vintage Flare Jean, $128

Credit: Madewell

Madewell is known for its denim, which comes in a range extending to size 28. The brand has some of the best-performing denim on the market in various cuts and washes. Pro tip: Madewell often has amazing denim sales, letting you get a pair of their fab jeans for $40 or less.

4. Abercrombie & Fitch

Abercrombie & Fitch Curve Love High Rise Loose Jean, $67.50 (Orig. $90)

Credit: Abercrombie & Fitch

If you are still thinking of Abercrombie & Fitch as the skinny-centric store of your youth, think again. The retailer has rebranded in recent years, becoming a little-known haven for plus-size fashion. And yes, that includes denim. The brand stocks its jeans in up to size 37W, which fits a size 24. Browse denim in ‘90s fits, baggy styles and the ever-famous mom jean silhouette.

5. Eloquii

Eloquii Wide Leg Distressed Jeans, $99.95

Credit: Eloquii

Noted plus-size brand Eloquii stocks denim up to size 32, a pretty impressive size range. But what makes Eloquii denim shine is that many styles come in three fits tailored to your body shape. The Gena Fit is for people with a fuller mid-section, while the Viola Fit is for those with a narrow waist and full hips. Finally, the Classic Fit is for those with a proportional bust and hips and a defined waistline. 


ASOS Yours Straight Jean, $52

Credit: ASOS

If you want inexpensive denim, browse ASOS. The online retailer’s denim size range is pretty impressive, stocking up to size 30. With a variety of cuts and washes at a low price point, ASOS never breaks the bank. You can get denim for under $50 from the retailer — and that’s not even with coupons or sales.

7. Old Navy

Old Navy Extra High-Waisted Black Balloon Ankle Jeans, $44.99

Credit: Old Navy

Old Navy is another well-priced retailer with an impressive plus-size range. The brand stocks up to size 30 in-store and online, giving customers easy accessibility to plus-size denim. With most of the brand’s denim options clocking in under $50 (and constant sales on top of that), Old Navy is a top-notch shopping destination.

8. Roaman’s

Roaman’s Wide-Leg Jean, $49.99 (Orig. $82.99)

Credit: Roaman’s

Roaman’s is a plus-size brand with an older clientele, likely appealing more to your mom and grandma. But the brand’s denim is a hidden ageless gem with an unparalleled size range. Roaman’s has the broadest size range of any brand on this list, stocking up to size 44. No, that’s not in inches. We mean a size 44 with a 65-inch waist! The brand’s sister sites — Woman WithinEllos and Jessica London — also stock denim up to size 44.

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