It’s time to stop sleeping on the Sephora Collection

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is known for carrying some of the most iconic names in luxury beauty. But one of the beauty retailer’s best-kept secrets is its own brand, Sephora Collection. It’s also one of the most underrated beauty brands on those black-and-white shelves.

The biggest draw of the Sephora Collection is that it offers so many products at an accessible price point that are just as good — if not better — as its $$$ counterparts. Why spend over $70 on a viral TikTok foundation with only 24 shades when Sephora Collection Best Skin Ever Liquid Foundation has 60 inclusive shades for $20? (Yes, it also went viral on TikTok.)

Look, we’re not throwing any shade at your favorite brands because they’re great, and we love them too! But there are so many hidden gems in the Sephora Collection that are seriously worth trying.

Shop some of our favorite Sephora Collection products below and promise to make a beeline to the accessible brand’s display next time you’re at Sephora.

Best Sephora Collection Products

Best Skin Ever Liquid Foundation, $20

Credit: Sephora

Try If You Like: Charlotte Tilbury Beautiful Skin Medium Coverage Liquid Foundation with Hyaluronic Acid, $49; Armani Beauty Luminous Silk Perfect Glow Flawless Oil-Free Foundation, $69; NARS Light Reflecting Advanced Skincare Foundation, $50

Nourishing Moisturizer with Prebiotics, $18

Credit: Sephora

Try If You Like: Glossier Priming Moisturizer Rich Face Cream with Ceramides, $35; Drunk Elephant Lala Retro Whipped Refillable Moisturizer with Ceramides, $62; Skinfix Barrier+ Triple Lipid-Peptide Face Cream, $54.

Color Shifter Mini Eyeshadow Palette, $10

Credit: Sephora

Try If You Like: Patrick Ta Major Dimension II Rose Eyeshadow Palette, $70; Kaja Eye Bento Bouncy Eyeshadow Trio, $26; Charlotte Tilbury Luxury Eyeshadow Palette, $55

Brightening Eye Cream with Caffeine and Hyaluronic Acid, $18

Credit: Sephora

Try If You Like: OLEHENRIKSEN Banana Bright+ Vitamin C Eye Crème, $42; LANEIGE Water Bank Blue Hyaluronic Eye Cream, $43; Origins Ginzing Vitamin C Eye Cream to Brighten and Depuff, $37

Retractable Brow Pencil – Waterproof, $12

Credit: Sephora

Try If You Like: Anastasia Beverly Hills Brow Wiz Ultra-Slim Precision Brow Pencil, $25; Benefit Cosmetics Precisely, My Brow Pencil Waterproof Eyebrow Definer, $25

Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick, $14

Credit: Sephora

Try If You Like: Laura Mercier Caviar Stick Eye Shadow, $32; Bobbi Brown Long-Wear Cream Eyeshadow Stick, $32; tarte Quick Stick Waterproof Shadow & Liner, $26

If you liked this story, check out how good the free Sephora birthday gifts are this year.

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