Get that glow! One of Amazon’s best-selling self-tanners is on sale for Prime Day

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With plenty of beach and pool days on the calendar, it’s time to start working on that summer glow.

Naturally, sunscreen is the No. 1 essential during the summer (this formula is super lightweight) and an important part of staying healthy, so when if you are after that sunkissed, tanned glow, turn to a good self-tanner.

Self-tanners have gotten a bad rep in the past for appearing too orange, fading away too quickly or smelling bad, but they’ve come a long way! With more brands popping up every summer, it can be hard to find the best one, but there is an affordable one that is taking Amazon by storm.

Beauty by Earth Self Tanner, $29.99 (Orig. $39.99)

Credit: Amazon

The Beauty by Earth Self Tanner has over 18,000 reviews on Amazon, has earned 4.3 out of 5 stars and is also consistently among the retailer’s best sellers when it comes to self-tanners and bronzers. Plus, it’s currently 25% off.

Not only is it vegan, but it’s cruelty-free, meaning the brand does not test on animals. The formula also includes ingredients like shea butter and coconut oil to keep your skin nice and hydrated.

Another high point of the product is that this self-tanner is buildable, so you can gradually get your ideal tan. According to its product description, you should start “with a single application. If you want to go darker, simply reapply the next day. This buildable sunless tanning lotion will help you achieve just the right color for you.” So if you have overly sensitive skin or are on the paler side, this product is still a great option for you.

Beauty by Earth’s self-tanner in action.
Credit: Amazon

One happy reviewer said, “I have very very very fair skin and I can never find a self-tanning product that doesn’t make me too dark or orange until I tried this one. I used it once last night and I love the results so much! I will be buying this again when I run out!!”

Another shared maybe the best testament a self-tanner can get: “I have tried it all — St. Tropez, Clarins, Tan Towel, Xen Tan, Loreal, etc. this product gives me the most natural color by far.”

Get your own bottle for just $29.99 while it’s on sale during Amazon Prime Day right now, and get that summertime glow any time of year!

Looking for more self-tanner favorites? Shop a few more below.

Bondi Sands Self Tanning Foam, $14.40

Credit: Amazon

b.tan Ultra Dark Self Tanner, $7.98 (Orig. $14.99)

Credit: Amazon

St. Tropez Self Tan Classic Bronzing Mousse, $29.40 (Orig. $42)

Credit: Amazon

Coco & Eve Sunny Honey Bali Bronzing Bundle, $37.52 (Orig. $46.90)

Credit: Amazon

If you enjoyed this story, check out 17 Prime Day skin care deals you shouldn’t miss.

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