Amazon’s best-selling self-tanner can help you get a healthy glow

Our team is dedicated to finding and telling you more about the products and deals we love. If you love them too and decide to purchase through the links below, we may receive a commission. Pricing and availability are subject to change.

With hot summer days just on the horizon, it’s time to pull out those sundresses and bathing suits in anticipation of lazy beach days.

Naturally, sunscreen is the No. 1 essential during the summer (this formula is super lightweight) and an important part of staying healthy, so when if you are after that sunkissed, tanned glow, turn to self-tanner.

Self-tanners have gotten a bad rep in the past for appearing too orange, fading away too quickly or smelling bad, but they’ve come a long way! With more brands popping up every summer, it can be hard to find the best one — but there is an affordable one that is taking Amazon by storm.

Beauty by Earth Self Tanner, $30.99

Credit: Amazon

The Beauty by Earth Self Tanner has over 13,000 reviews on Amazon, has earned 4.3 out of 5 stars and also is consistently among the retailer’s best sellers when it comes to self-tanners and bronzers. 

Not only is it vegan, but it’s cruelty-free, meaning the brand does not test on animals. The formula also includes ingredients like shea butter and coconut oil to keep your skin nice and hydrated.

Another high point of the product is that this self-tanner is buildable, so you can gradually get your ideal tan. According to its product description, you should start “with a single application. If you want to go darker, simply reapply the next day. This buildable sunless tanning lotion will help you achieve just the right color for you.” So if you have overly sensitive skin or are on the paler side, this product is still a great option for you.

Beauty by Earth’s self-tanner in action.
Credit: Amazon

One happy reviewer said, “I have very very very fair skin and I can never find a self-tanning product that doesn’t make me too dark or orange until I tried this one. I used it once last night and I love the results so much! I will be buying this again when I run out!!”

Another shared maybe the best testament a self-tanner can get: “I have tried it all — St. Tropez, Clarins, Tan Towel, Xen Tan, Loreal, etc. this product gives me the most natural color by far.”

Get your own bottle for $31 on Amazon right now and start the summer off with a glow!

If you enjoyed this article, check out the perfumed bracelet that is going viral on TikTok.

More from In The Know:

How to teach Black history beyond February

6 cute bucket hats to wear this summer — all under $50

Stay stylish on the trails with these 9 outdoor fashion essentials

Shop Madewell’s stylish collab with Parks Project just in time for Earth Day