This best-selling self-tanner can help you get a healthy glow — and it’s under $30 for Prime Day

Our team is dedicated to finding and telling you more about the products and deals we love. If you love them too and decide to purchase through the links below, we may receive a commission. Pricing and availability are subject to change.

In The Know is dedicated to bringing you the best Prime Day deals across the internet. Be sure to bookmark our full guide to Prime Day 2021 coverage, and sign up for our ICYMI newsletter for exclusive deals. 

With hot summer days finally here, it’s time to pull out those sundresses and bathing suits in anticipation of lazy beach days.

Naturally, sunscreen is the No. 1 essential during the summer (this formula is super lightweight) and an important part of staying healthy, so when if you are after that sunkissed, tanned glow, turn to self-tanner.

Self-tanners have gotten a bad rep in the past for appearing too orange, fading away too quickly or smelling bad, but they’ve come a long way! With more brands popping up every summer, it can be hard to find the best one, but there is an affordable one that is taking Amazon by storm — and it’s even more affordable thanks to Prime Day savings!

Beauty by Earth Self Tanner, $24.79 (Orig. $30.99)

Credit: Amazon

The Beauty by Earth Self Tanner has over 14,000 reviews on Amazon, has earned 4.3 out of 5 stars and also is consistently among the retailer’s best sellers when it comes to self-tanners and bronzers. 

Not only is it vegan, but it’s cruelty-free, meaning the brand does not test on animals. The formula also includes ingredients like shea butter and coconut oil to keep your skin nice and hydrated.

Another high point of the product is that this self-tanner is buildable, so you can gradually get your ideal tan. According to its product description, you should start “with a single application. If you want to go darker, simply reapply the next day. This buildable sunless tanning lotion will help you achieve just the right color for you.” So if you have overly sensitive skin or are on the paler side, this product is still a great option for you.

Beauty by Earth’s self-tanner in action.
Credit: Amazon

One happy reviewer said, “I have very very very fair skin and I can never find a self-tanning product that doesn’t make me too dark or orange until I tried this one. I used it once last night and I love the results so much! I will be buying this again when I run out!!”

Another shared maybe the best testament a self-tanner can get: “I have tried it all — St. Tropez, Clarins, Tan Towel, Xen Tan, Loreal, etc. this product gives me the most natural color by far.”

Get your own bottle for less than $25 on Amazon right now and start the summer off with a glow!

Looking for more self-tanner discounts? Shop three more below!

Bondi Sands Self Tanning Foam, $14.40 (Orig. $21.99)

Credit: Amazon

St. Tropez Self Tan Classic Bronzing Mousse, $27.93 (Orig. $42)

Credit: Amazon

Coco & Eve Sunny Honey Bali Bronzing Bundle, $37.52 (Orig. $46.90)

Credit: Amazon

If you enjoyed this article, check out all of the travel essentials that are on sale for Prime Day now!

More from In The Know:

These are the best Prime Day bedding and mattress deals you don’t want to miss

Prime Day 2021 kitchen deals every household needs under $20

Prime Day deals under $30 to make your messy home impeccably clean

The best Prime Day 2021 laptop deals for work, school and home

Listen to the latest episode of our pop culture podcast, We Should Talk: