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“Shop Small” is a series where we speak to founders of small businesses on how their products and services address the needs of their community.
Thanks to increased awareness, more and more people are using sunscreen on a regular basis. However, if you’re of a deeper complexion, then you know caste-free sunscreens are a fairly recent advancement. Black Girl Sunscreen is just one of the pioneering brands working to deliver sun protection — without a white or purple caste — one bottle at a time.
The brand has been around since 2016. However, Black Girl Sunscreen started after some friends of founder Shontay Lundy told her to start protecting her skin while hiking.
“I would be reluctant because of my complexion, it left a white residue,” Lundy tells In The Know. “I wasn’t really sure of who I was in 2015 and 2016 because being a dark-skinned woman wasn’t kind of, like, cool.”
The Myths Surrounding Dark Skin And Sunscreen
“So the myth is Black doesn’t crack, Black doesn’t get sunburned,” Lundy explains. “It goes super deep in terms of why people aren’t wearing sunscreen. Dermatologists aren’t talking about it, and then we already have this pre-notation that we don’t need it.”
Lundy’s Black Girl Sunscreen brand carries a three-fluid ounce bottle that features a broad spectrum SPF 30 packed with moisturizing ingredients like jojoba and avocado. What makes it even better is that it’s a sunscreen lotion made for your face and your body. With this moisturizing, multi-purpose formula, you really have no excuse not to wear sunscreen every day.
Shop: Black Girl Sunscreen Broad Spectrum SPF 30, $15.99-$18.99
As of January, Black Girl Sunscreen launched a mattifying sunscreen to rival the first one. Though the OG Black Girl Sunscreen leaves you with an amazing glow, the Make It Matte is ideal for oily skin babes. It’s a broad spectrum sunscreen with SPF 45 that’s designed only for the face. And yes, before you ask, it sits pretty under makeup.
Shop: Black Girl Sunscreen Make It Matte SPF 45, $17.99
“We want to be a global brand,” Lundy says. “What I mean by that is being able to get sun care products in the hands of all Black and Brown people who want to protect their skin.”
If you liked this story, you may also enjoy Sol Sips, the Brooklyn-based restaurant making vegan food accessible to all.
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