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Black joy, or the general well-being and happiness of a Black person, is, in its own right, a political act. And with #BlackOutDay2020 here to prove just how much Black spending is worth, the peaceful protests continue. If you’re a budding ally who’s learning the ropes on what it means to support Black Lives Matter, there are a ton of Black joy products you can buy for yourself or a loved one. And of course, these ones are all Black-owned.
If you really want to tell your Black loved ones that you “see” them, you’ll want to know where to look. Media, merchandise and the visuals you see every day still severely lack Black bodies and imagery that Black people can relate to. During tense times like these, listing the BLM hashtag or raising awareness is good, but everyone can do more. Making an actionable effort, like sending a gift to represent them while simultaneously buying Black, is one small, but powerful way to monetarily support the Black economy.
You may not realize it, but Instagram is a breeding ground for small Black-owned merchandise brands. One brand that’s all over the platform and prides itself on offering some of the cutest Black joy products is Legendary Rootz, a women’s lifestyle brand founded by Raven Nicole. The brand is known for creating tech products, women’s, men’s and children’s apparel, with imagery and messaging to empower and represent Black people.
But, it doesn’t stop there. There are a plethora of Black-owned businesses to shop Black joy products on Etsy, too. From Black nurses printed on water bottles to a Black King nutrition facts coffee mug, you can find nearly any home product with Black excellence written all over it.
If you want to go out of your way to shop a gift that’s more meaningful, brands like The Wrap Life offer a bunch of cute, Afrocentric head wraps you can send to your friend. And because intersectionality exists and we’re still acknowledging queerness, think about shopping something that represents your friend’s multifaceted identity. It can literally be as simple as this “Intersectional Necklace” by the Brownie Points Company. Even my own editor got me this cute little Afro pin from Volta a while back, and I still cherish it to this day.
Ahead, I’ve put together a list of some Black joy products you can shop right now to support Black people.
Shop: Curly Girl Collection Statement Earrings, $25
Shop: Afrocentric Mask, $11.56
Shop: Shorts – Free Spirit Cotton Pink Circle Print, $47.19
Shop: Girl Power, Future is female, Kids room decor, $9.98
Shop: We Are The Art, Bantu Knots, $25
Shop: Crown Afrocentric Wood Stud Earrings, $14.99
Shop: My Black Is Legendary© | Retro Tee, $35
Shop: Goal Getter Black Girl Notebook, $10
Shop: Volta Girl 1988, $15
Shop: African Wax Print Drum Lampshade, $54.62+
Shop: Let Your Fears Make You Fierce by Koya Webb, $17
Shop: The Mane Choice POW Mask, $18.99
If you found this story helpful, you may also like the iconic tie-dye dress to support the Black Lives Matter movement.
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