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Everyone knows that when you go to Target to get one thing, you end up leaving with at least five others.
So on your next Target run, you should definitely check out all of the Black-owned and founded brands that the retailer has to offer. From personal care and grocery items to pet supplies and home goods, Target offers over 1,000 products from Black-owned brands — but you especially should check out the beauty selection.
Whether you’re looking for a new hair care line or need to refresh your makeup bag, you can shop brands like SheaMoisture, Mented, Evolve and many more. Keep scrolling to shop nine must-haves from nine Black-owned companies that deserve a spot in your beauty routine.
1. SheaMoisture Curl and Style Milk, $12.19
This leave-in hair moisturizer is great for anyone looking for glossy, hydrated, manageable curls. This product is also great at fighting frizz.
2. Mented Cosmetics Semi-Matte Lipstick, $16.50
3. Black Girl Sunscreen Make It Matte Sunscreen, $17.99
You should protect your skin all year long, but especially during the upcoming months when the sun is its strongest. This SPF 45 sunscreen is water-resistant and is great to wear under your makeup.
4. ROSEN Skincare Super Smoothie Cleanser, $17.99
This exfoliating, antibacterial face wash is perfect for anyone dealing with dark spots or uneven texture. It also has a light fruity scent.
5. Beauty Bakerie Bite Size Snackaroons Blush, $14.69
You can snag this affordable blush in four pretty colors (shown above in Kiss My Cheeks). This formula is super pigmented, and the product description says “a little goes a long way,” so remember to use a light hand!
6. TGIN Honey Miracle Hair Mask, $22.99
Treat your hair to this super hydrating hair mask packed with honey, olive oil and jojoba oil. This mask also helps untangle knots and can be used with or without heat.
7. Black Opal 12-Well Eyeshadow Palette, $14.99
This neutral eye shadow palette is sure to become a staple in your makeup bag. With easily blendable formulas and great pigmentation, these earth tone shadows can help you create a variety of eye looks.
This shampoo “washes and refreshes without stripping hair of natural oils” while also removing any hard water buildup. All hair textures can use this product, too!
9. Evolve Styling Hair Brush, $3.89
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