Our team is dedicated to finding and telling you more about the products and deals we love. If you love them too and decide to purchase through the links below, we may receive a commission. Pricing and availability are subject to change.
Let’s be clear: Black-owned businesses are not second-rate alternatives to their white-led counterparts. Rather, these businesses should be held in the same esteem and the concept of “shopping Black” should be second nature.
With this is mind, the list below highlights Black-owned brands that need to be on your radar. From hair care brands like Briogeo and Melanin to clothing brands like Pyer Moss and LaQuan Smith, these are the Black-owned brands to support today and every day.
Founder: Kim and Tim Lewis
About the Brand: 4C Only creates products with the kinkiest and coiliest of textured hair in mind. The Black-owned beauty brand carries four individual products: The Too Clean Shampoo, the Too Thicke Deep Conditioner, the Too Soft Leave-In Conditioner and the Too Slick Styling Cream. The line also lets you snag all of the 12-ounce jars in a bundle for just $70.
Read more about 4C Only here.
Founder: Akosua Afriyie-Kumi
About the Brand: Since launching in 2014, Akosua Afriyie-Kumi’s handbag company AAKS has become a handbag brand to watch. All of AAKS’ pieces are handmade in Ghana and thoughtfully designed. The creations “maintain the spirit and durability of their ancestral counterparts characterized by bright, exuberant colors.” These gorgeous handbags are made of “ecologically harvested” raffia and leather and take about seven days to construct. Each bag is inherently unique and has its own signature tag of authenticity.
Read more about AAKS here.
Founder: Julian Addo
About the Brand: Founded by Julian Addo, Adwoa Beauty is a gender-neutral Black-owned beauty brand that creates clean products for multicultural hair textures. Adwoa Beauty meets the “Clean at Sephora” standards, and additionally, all of the brand’s products consistently receive positive reviews.
Ayesha Curry Home
Founder: Ayesha Curry
About the Brand: Obviously Ayesha Curry is a big name in the food industry. But while you may know about her popular show and her recipes, you cannot miss her incredible cookware. It’s sold at stores like Bed Bath & Beyond, Macy’s and more. Most of the pieces from this Black-owned home brand come in stylish colors like twilight teal, sienna red and brown sugar that will definitely stand out on your stove.
Founder: Jasmin Foster
About the Brand: In 2021, Be Rooted became the first Black-owned stationery brand to be sold at Target. The brand’s founder, Jasmin Foster, makes it her mission to reset the stationery market and provide much-needed representation with designs highlighting Black women and phrases. Be Rooted’s journal designs feature a range of Black skin tones, protective hair styles and more elements related to the Black experience.
Read more about Be Rooted here.
Bephies Beauty Supply
Founder: Beth Birkett Gibbs
About the Brand: If you’re on the search for a new Black-owned brand to add to your roster, Bephies Beauty Supply is a brand you need to know. The was founded in 2020 out of a “desire to involve [the] community in the tangible elements of [Black] culture by highlighting unique brands founded by WOC artists and entrepreneurs who are redefining beauty and fashion as vivid, powerful and individual,” according to the site. Today, you’ll find everything from hair products and hand sanitizer to T-shirts and face masks on Bephies’ website.
Read more about Bephies Beauty Supply here.
Founder: Tristan Walker
About the Brand: Bevel, a brand under African-American entrepreneur Tristan Walker’s health and beauty company Walker & Company Brands, stemmed from Walker’s frustration of not finding a razor that worked well with his unique skin and hair texture as a man with textured hair. “Shaving irritation and razor bumps [are] issues some 80% of Black men and women have globally,” he said in an interview with CNN. “If you have curly hair, this is an issue that you’re likely to face.”
Walker founded Walker & Company Brands in 2013, focusing on selling personal care products for Black and brown people. “[My] company really started out of my frustrations of not having products that I could use,” he said. From then, the brand only continued to grow, with the company releasing more products that are mainstays in many people of color’s routines.
Read more about Bevel here.
Black Girl Sunscreen
Founder: Shontay Lundy
About the Brand: If you’re of a deeper complexion, then you know caste-free sunscreens are a fairly recent advancement. Black Girl Sunscreen is just one of the pioneering Black-owned beauty brands working to deliver sun protection — without a white or purple caste — one bottle at a time. The brand carries a three-fluid ounce bottle that features a broad spectrum SPF 30 packed with moisturizing ingredients like jojoba and avocado.
Read more about Black Girl Sunscreen here.
Founders: Desiree Rogers and Cheryl Mayberry-McKissack
About the Brand: BLK/OPL remains a veteran in the beauty game. Having been around for 25 years, the brand has amassed a loyal following of consumers that swear by its products. Currently available in more than 30 countries worldwide, BLK/OPL was founded by Jamaica native Carol Mouyiaris and her Greek husband, but officially became entirely Black-owned in 2019 when bought by businesswomen Desiree Rogers and Cheryl Mayberry-McKissack.
The skincare and beauty brand’s first product, the Advanced Dual Complex Fade Gel, first launched in 1994. Currently, its finishing powder remains one of the staples in many Black women’s makeup routines for its soft color payoff that complements the pigments in deeper skin tones.
BLK & Bold
Founders: Rod Johnson and Pernell Cezar
About the Brand: BLK & Bold is a nationally-sold Black-owned coffee brand on a mission to give back. When you purchase BLK & Bold products, five percent of all profits go to various youth organizations like Code Fever in Miami, City Growers in New York City and Comp-U-Dopt in Houston. Ultimately, every product purchased helps a young person develop their future.
Read more about BLK & Bold here.
Founders: Chinelo Chidozie and Ndidi Obidoa
About the Brand: Marketed as “skincare for Black and brown girls,” Bolden Skincare was founded by two Black women, Chinelo Chidozie and Ndidi Obidoa. In the Bolden mission statement, the women say it exists “to embolden women like us to confidently embrace their natural beauty.” Each product is “expertly-crafted, responsibly-sourced and tailor-made” to fit the experiences of women of color. Bolden currently has a full range of skincare products including a cleanser, toner, mask, SPF-included moisturizer and treatment to fully cover any skincare routine in its entirety.
Founder: Maeva Heim
About the Brand: Born out of Australia, there’s no question that BREAD founder Maeva Heim is changing the game. The Black-owned beauty brand creates products that specifically for textured and curly hair. The brand recognizes that all curls don’t look the same and therefore stays away from phrases like “anti-frizz.” Best-sellers from the brand include their Everyday Hair Gloss, which won an Allure Best of Beauty Award, and their new Macadamia Oil.
Read more about BREAD here.
Founder: Nancy Twine
About the Brand: Black-owned haircare brands have been receiving a surge of long-overdue support over the past few months, with many people choosing to spend their dollars this way in solidarity with the Black Lives Matter protests. One of the brands that has seen a major increase in recognition and sales is cult-favorite haircare brand Briogeo.
The brand’s CEO and founder, Nancy Twine, took to Instagram back in June 2020 to thank those who have supported the brand, and even paid it forward by outlining other Black-owned beauty brands to watch.
As for Briogeo’s products, let’s just say they have a reputation of being both effective and diverse. Among the countless lines that are formulated to treat all hair types, one of the most popular is the Scalp Revival series that literally cured my flaky scalp.
Read more about Briogeo here.
Founder: Aurora James
About the Brand: Sustainability is at the forefront of Brother Vellies, with products made with vegetable-tanned leathers, recycled tires and floral dyed feathers. Founded in 2013 with the goal of preserving traditional African design practices, this line of shoes and leather handbags quickly became one of the most coveted brands amongst fashion “it” girls and celebrities. Even Beyoncé and Zendaya are loyal fans of this Black-owned fashion brand.
Read more about Brother Vellies here.
Founder: Dorion Renaud
About the Brand: Buttah was founded in 2018 by former “College Hill” reality star, actor, TV host and model Dorion Renaud. As outlined on the brand’s website, Renaud created the line after tirelessly searching for skincare products that addressed the specific needs of highly melanated skin. The lightbulb moment came when he discovered the “transformational properties” of Buttah’s star ingredient: raw, organic, natural shea butter. Renaud explains he created Buttah Skincare for “everyone who is searching for products that work.”
Read more about Buttah Skincare here.
Founder: Nicole Gibbons
About the Brand: Nicole Gibbons’ goal when she started Clare, a Black-owned home brand? Simplify paint shopping. Not only does Clare offer more than 50 gorgeous paint colors, but its Color Genius tool will help you decide on the perfect color for your space just after a few questions. Once you receive your color suggestions, you can then buy Clare’s easy-to-use, peel-and-stick color swatches at only $2 each so you can test out several different shades in your home.
Read more about Clare here.
Founder: Dana Hill
About the Brand: Cocotique is a Black-owned subscription box that, for $25 a month, will send you a curated assortment of different beauty products, from hair care and makeup to essential everyday items. The brand highlights both established BIPOC brands as well as new and emerging brands.
Read more about Cocotique here.
Founder: Joilyn Jackson
About the Brand: Calling all vintage lovers! Founder of Denniston House, Joilyn Jackson, curates vintage home essentials, including kitchenware. Everything is one-of-a-kind, so if you see something you like, you’ll have to shop fast. (Heads up, items sell incredibly quick.)
Founder: Brittiny Terry
About the Brand: Effortless Composition offers elevated home decor — including kitchenware — created by artisans. Founder and chief interior stylist Brittiny writes on the site that “the goods you bring into your home are going to bring you joy, spark a conversation, inspire a bit of creativity, stir up a bit of obsession- and you didn’t even have to leave the house.”
Estelle Colored Glass
Founder: Stephanie Summerson Hall
About the Brand: This gem-toned glassware is best described as “jewels for your table.” It’s the passion project of Stephanie Summerson Hall who was inspired by her weekly antique adventures in South Carolina with her grandmother Estelle in the summer. The current Estelle Colored Glass collection includes an assortment of blush pink, lavender, rose, green, royal blue and more colored cake stands, stemmed wine glasses, coupe champagne glasses, stemless wine glasses and more.
Read more about Estelle Colored Glass here.
Founder: Dami Adepoju
About the Brand: Black-owned fashion brand FINI is unlike most sneaker brands that you’ll come across. If you take the kicks at face value, the designs are cool as is. However, what makes the brand unique is that you can destruct and reconstruct the sneakers with Fini’s shoe attachments. Depending on the shoe, the brand includes one to three separate shoe attachments to transform your kick into high tops, low tops and mid-tops with the choice of zippers or laces. Options range from the simpler Bold Desert, which features a zipper attachment, to the more elaborate Fini Classic White “Snow”, which comes with three attachments to change the height and style of the shoe itself.
Read more about FINI here.
Founder: Jackie Aina
About the Brand: As YouTube royalty and a pioneer in the online beauty space, Jackie Aina almost broke the internet with the August 2020 launch of her lifestyle brand Forvr Mood. While the makeup guru became famous for her skills in the beauty space, her true fans knew that her love for candles and luxury lifestyle products runs deep. So it was no surprise when she unveiled her candle and silk sleep accessories collection.
“Black-woman owned, self-care brand for the regular-degular girl. Bougie, but make it approachable,” is how the brand describes itself on the website — and it couldn’t be articulated better.
Read more about Forvr Mood here.
Founders: Byron and Dexter Peart
About the Brand: Goodee works with artisans to sell products that make a positive social or environmental impact. Co-founders and twin brothers, Byron and Dexter Peart, work as creative directors to curate items that “bring together the values of good design, good people and good purpose.” It’s no surprise then that Goodee’s kitchenware is top-notch.
Harlem Candle Co.
Founder: Teri Johnson
About the Brand: If you like candles that look as good as they smell, check out the Harlem Candle Co., a Black-owned brand founded by Teri Johnson. One of the brand’s most popular picks is the Josephine candle which features notes of Moroccan Rose and Indian Jasmine.
Founder: Patrick Henry
About the Brand: Available in a variety of colors and patterns, Henry’s pleated non-woven face masks feature three-ply construction and are both washable and reusable. According to several In The Know editors, Henry’s face masks are comfortable, stylish and durable.
Read more about Henry here.
Founder: Jada Pinkett-Smith
About the Brand: Co-founded by Jada Pinkett-Smith, Hey Humans is a line of sustainably-made bath and both care products designed to change how we use — and reuse — our day-to-day products. Every product is made from aluminum and paper, so they’re all endlessly recyclable. Not to mention, the formulas are gender-free and made clean in the United States without the use of sulfates, parabens, phthalates or silicones. Plus, the products are available exclusively at Target and nothing costs more than $6.
Read more about Hey Humans here.
Founder: Beyoncé Knowles
About the Brand: When Beyoncé initially launched her athleisure collection Ivy Park in 2016, she shared the company with Topshop and Topman owner Philip Green. After the businessman was accused of sexual misconduct and racial abuse toward staff members in 2018, the famously pro-Black superstar bought out Green’s 50 percent share of the company, making her the sole owner of the brand.
After teasing the then-forthcoming venture in a 2019 Elle Canada interview, Queen Bey re-launched the brand in collaboration with Adidas in January 2020. If the “Formation” singer had any doubts about the venture, they were quickly put to rest. The capsule collection sold out in minutes during its pre-sale launch, and worldwide, during its physical launch the next day. Authorized resellers still have a few pieces from the collection for sale, with Goat as one of the most reputable.
Founder: Brittany Freeney
About the Brand: This Black-owned fashion brand brings together Freeney’s minimalist style and thoughtful design elements to create gorgeous swimwear that you can wear to any warm-weather destination. According to the brand, Jade Swim’s pieces are “carefully crafted from luxe fabric with shape retention technology to smooth and sculpt the body.”
Read more about Jade Swim here.
Founder: Vernon Williams
About the Brand: Karibe is a New Jersey-based Black-owned cookware brand that makes especially great cast iron pans. Use a pan to make any of the brand’s delicious recommended recipes. Its products ship free, too.
Founder: Lesley Thornton
About the Brand: Trained esthetician Lesley Thornton launched Klur with a commitment to beauty products that were clean, ethical and inclusive. All of Klur’s products have multiple benefits, so you can achieve your best skin ever while also keeping your skincare routine simple and minimal.
Founder: LaQuan Smith
About the Brand: LaQuan Smith, a luxury fashion designer hailing from Queens, New York, founded his eponymous clothing brand in 2008 after being rejected from both the Fashion Institute of Technology and Parsons School of Design. After interning at the New York magazine BlackBook in 2007, he spread his name in fashion circles by pretending to be a BlackBook editor at events. Determined to fulfill his destiny as a luxury fashion designer, he kept hitting the pavement and eventually made his New York Fashion Week debut in 2010.
Since then, the likes of Beyoncé, Kim Kardashian, Rihanna and Serena Williams have all worn his pieces. Bringing his sexy and glamorous designs to the everyday consumer, he launched a collaboration with ASOS in 2018, dubbing it “the perfect opportunity just to expand.”
Lolly Lolly Ceramics
Founder: Lalese Stamps
About the Brand: All of Lolly Lolly Ceramics are handmade by Lalese Stamps and her team in in Columbus, Ohio. If you can get your hands on one of its pieces, consider yourself very lucky. Demand is high and the team is small, but it lists all of its restock dates on Instagram and announces them through email alerts. If there’s a piece you really like, the best way to find out about its restock is by email.
Founder: Vera Moore
About the Brand: Love, Vera is a woman-owned, Black-owned lingerie brand known for its shade diversity that specifically caters to browner and darker skin tones. The line is now available at Nordstrom, and the selection there includes styles that are available up to a size 4X.
Read more about Love, Vera here.
Founder: Tisha Thompson
About the Brand: Committed to creating universally-flattering clean beauty products, former makeup artist and marketer Tisha Thompson launched Lys Beauty. The line includes high-performance foundation and cream blushes that regularly sell out because they’re so popular. In 2021, Sephora announced that Lys would be the first Black-owned clean beauty brand to be sold in their stores and on their website.
Read more Lys Beauty here.
Founders: Whitney and Taffeta White
About the Brand: Longtime natural hair YouTuber Whitney White (adoringly known as Naptural85 on YouTube) answered her subscribers’ prayers in 2015 when she partnered with her sister Taffeta White to launch their own brand Melanin Haircare. Boasting the tagline “simple natural hair care,” Melanin strives to make products that are high in nutrients and accessible for all.
“I wanted to share my love for natural, homemade and safe hair care products on a larger scale, so that everyone, regardless of time or budget, could benefit from real, nutrient-rich products for healthy, thriving hair and scalp,” Whitney shared on the brand’s website.
Founders: KJ Miller and Amanda E. Johnson
About the Brand: Mented Cosmetics is another brand formulated to meet the unmet beauty needs of Black and brown women. Founded by Black women KJ Miller and Amanda E. Johnson, Mented — a play on the word pigmented — was born when both women, while relaxing “over a glass of pinot,” asked themselves why it was so difficult for them to find the perfect nude lipstick that complemented their complexions.
“We believe every woman should be able to find herself in the world of beauty, no matter her skin tone,” the women explained in the brand’s mission statement. “We know you’ll love being put first — because when it comes to beauty, no one deserves to be an afterthought.” All of Mented Cosmetics’ lipsticks are vegan, paraben-free, non-toxic and cruelty-free. The brand also offers a wide range of eyeshadow palettes, lip glosses and lip pencils.
Founder: Ulrich Conrad Simpson
About the Brand: Mi Cocina makes denim housewares, and was listed as one of Oprah’s Favorite Things in 2020. Lead designer and founder, Ulrich Conrad Simpson (Ubi), previously worked for Tommy Hilfiger, Coach, Diane Von Furstenberg and Ralph Lauren, according to the Mi Cocina website. So it’s no surprise that his aprons, pot holders, napkins, table runners and more will add style to any kitchen.
Founder: Charlynda Scales
About the Brand: After following her grandfather’s footsteps in service, veteran Charlynda Scales updated a secret family recipe to create a booming business, Mutt’s Sauce. The Black-owned food brand currently sells the Original Mutt’s Sauce, plus Ghost Pepper and Sweet & Spicy varieties. There’s even a gluten-free version of the OG Mutt’s sauce!
Read more about Mutt’s Sauce here.
Founder: Nyakio Grieco
About the Brand: Inspired by her childhood trips to Africa, Nyakio Grieco founded Nyakio to pay homage to the beauty secrets and traditions passed down from generation to generation. Each Nyakio beauty product is made with Fair Trade Shea Butter and other globally sourced ingredients that are both clean and effective.
Founder: Denise Woodard
About the Brand: Black-owned food brand Partake started when founder Denise Woodard’s daughter was diagnosed with several food allergies as an infant. Partake Foods was born out of Woodward’s need to make a healthy snack for her child that didn’t trigger her allergies. As a result, the entire cookie line is free of eggs, peanuts, dairy, soy, tree nuts, artificial flavors, preservatives and GMOs.
Despite its lack of common cookie ingredients, Partake’s different flavors and batters are delicious. The cookie brand has both crunchy cookies, including flavors like Ginger Snap and Chocolate Chip, as well as soft cookies like Triple Chocolate and Cookie Butter.
Read more about Partake here.
Founder: Tracee Ellis Ross
About the Brand: Tracee Ellis Ross has an iconic mane, so it made sense when the actress launched her own line of hair products. In 2019, the “Black-ish” star launched Pattern. While speaking of the business venture, the Golden Globe award winner said Pattern was 10 years in the making, explaining she created the line to solve “unmet beauty needs that have not been addressed.”
“Moving my attention to an area that people don’t know of me and that was new for me, as a CEO and founder — everything from packaging and the creative vision and all that kind of stuff to the formulas — I feel a little weepy about that part,” she said. Pattern is currently sold in Ulta Beauty stores.
Read more about Pattern here.
Founders: Kerby Jean-Raymond
About the Brand: Haitian-American fashion designer Kerby Jean-Raymond is the genius behind the luxury womenswear and menswear label Pyer Moss. The brand gained major notoriety during its Spring 2016 Menswear Collection at New York Fashion Week, with its show highlighting police brutality, the Black Lives Matter movement and street art.
Founder: Shani Darden
About the Brand: When it came time to create her skin care line, esthetician Shani Darden was focused on one thing: results. Given that, it should come as no surprise that Darden’s products are frequent sell-outs. Her Retinol Reform® serum has a cult following, and her highly-anticipated Eye Renewal Cream already has a waitlist.
Founders: Hannah Diop and Issa Rae
About the Brand: Inspired to create high-quality, natural products that hydrate and nourish textured hair, Hannah Diop started Sienna Naturals with actress, director and all-around creative Issa Rae. The brand’s line includes everything from scalp treatments to shampoos and conditioners, all made with clean ingredients.
Read more about Sienna Naturals here.
Founder: Stoney Michelli
About the Brand: Gender-fluid Black-owned clothing brand, Stuzo, sends a with every single garment it creates. The collection includes tees, sweatshirts, joggers and accessories with phrases like “boi girl,” “Yup, still gay!” and “gender-free” emblazoned on them. “Fashion and the things that you wear is a form of self-expression. It really is what’s within. As we’ve seen over the years, it’s not just male and female. There are so many other aspects of who we are,” Michelli told In The Know. With many people having intersectional identities, Stuzo is a brand encouraging you to rock them all proudly.
Read more about Stuzo Clothing here.
The 125 Collection
Founders: Valerie Wray and Joy Fennell
About the Brand: Named after the famed street in Harlem, The 125 Collection specializes in delightfully scented candles that feature popular phrases like “Black Girl Magic” and “I Be All In My Feelings.” In addition to being a Black-owned business, The 125 Collection is also a women-founded brand.
The Honey Pot
Founder: Bea Dixon
About the Brand: The Honey Pot was founded by Bea Dixon when she couldn’t find a remedy for her bacterial vaginosis, a fairly common condition according to the CDC. While working at a Whole Foods, Dixon decided to craft her own custom remedy. Now, the Honey Pot carries several different vaginal washes, tampons, pads, wipes, and even its own menstrual cup. The brand’s top-selling product is its sensitive wash. Every single product is plant-derived, fragrance-free and made without any harsh chemicals.
Read more about The Honey Pot here.
Founder: Ashley L. Fouyolle
About the The Brand: Inspired by her love of art, fashion, bold colors and unique patterns, Fouyolle created Unwrp, a Black-owned gift wrapping company that specializes in “elevated gifting,” aka gift wrap that’s almost too pretty to use. The collection includes gorgeous luxury wrapping paper, gift bags, greeting cards, home goods and even a Japanese style of gift wrap called Furoshiki.
Read more about Unwrp here.
Founder: Sharon Chuter
About the Brand: Uoma Beauty was founded by Nigeria-born, Los Angeles and London-based former beauty executive Sharon Chuter. The unique brand name (pronounced “uh-mah”), means “beautiful” in the founder’s native language. Its line of products is “rebellious, innovative and created for all.”
The line, which ranges from complexion products including foundations and concealers to lip and eye products, has received raving reviews from respected and trusted beauty gurus and YouTubers including Jackie Aina, Nyma Tang and NikkieTutorials. Its hero product, the Say What?! Foundation, is available in a whopping 51 shades and continues to be a favorite within the beauty community.
Read more about Uoma Beauty here.
Contributors: Ari Bines, Ellie Conley, Moriba Cummings, Katie Dupere, Jeanine Edwards, Laura Galvan, Jamé Jackson, Julia Webb
If you enjoyed this story, you might like to read about how you can support the #BlackLivesMatter movement and protesters.
More from In The Know: