Sunday II Sunday makes textured hair a priority, not an option

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Textured hair, especially for those in the Black community, can be tricky to maintain. Most mainstream hair care brands that you may find at your local drug or department store often don’t have the necessary ingredients to cleanse, protect and restore textured hair types without stripping the follicles.

In response, tons of Black-owned hair care brands have emerged to address this demand over the past few years, and Sunday II Sunday is one of the latest to join the roster.

Sunday II Sunday aims to make exercise more accessible for women with textured hair. The products remove sweat and replenish the hair without using water. This method is ideal for textured hair as it’s usually more porous.

Keenan Beasley, Sunday II Sunday’s founder and CEO, told In Style in January 2021 that he launched the brand after seeing a “lack of diversity” in a few influential spaces in his former roles.

“When I was working at L’Oreal and running Garnier, the lack of diversity and how textured hair was treated overall is something that stood out to me,” he said. “It was positioned as this dry and damaged category, which I thought was a horrible way to position it.”

He added that, while it’s true that textured hair is usually drier than straighter and less coarse hair types due to the hair follicle’s shape, “it’s just a different hair type” and isn’t always dry or damaged.

In an effort to simultaneously educate the public and provide products for women whose hair needs are often overlooked by mainstream brands, Beasley created Sunday II Sunday, and the response was explosive. Less than a year after the launch, the brand raised over $6 million in funding with backing from Johnson & Johnson Innovation, won product awards from Allure and Glamour and officially launched at Sephora.

Check out a few of the brand’s best sellers below.

Sunday II Sunday Soothe Me Daily Scalp Serum For Dry Scalp Relief, $28

Credit: Sephora

The Soothe Me Daily Scalp Serum is perfect for anyone with protective styles like braids, Bantu knots or cornrows and is also ideal for those who want a post-workout hair treatment. Infused with a patent-pending botanical complex that reduces the appearance of flakes in up to 28 days, this treatment provides instant relief for dry, itchy scalps.

Sunday II Sunday Edge Flourish Daily Nourishing Hair Serum, $28

Credit: Sephora

If you must have laid edges at all times — even during and after your workout — the Edge Flourish Daily Nourishing Hair Serum is the product to buy. It lays your edges on the spot and also serves as a spot treatment for thinning areas caused by tension from weaves or protective styles.

Sunday II Sunday Hair Flourish Vegan Biotin Gummies, $30

Credit: Sephora

Sunday II Sunday’s Hair Flourish Vegan Biotin Gummies are ideal for those who want longer, fuller and healthier hair from the inside out. The brand describes this product as “a soft, delicious daily vitamin gummy” that delivers results in just 30 days. They’re also vegan, cruelty-free and flavored with natural strawberries.

Sunday II Sunday Tea Tree Essential Oil, $15

Credit: Sephora

Tea tree oil has a laundry list of benefits for both skin and hair. Sunday II Sunday’s Tea Tree Essential Oil comes in handy for those hard-to-reach places on your scalp that need a bit more love and soothing. It helps remove the build-up of dead skin cells, oil and products, protects the scalp from infection and more.

Sunday II Sunday Revive Me Daily Moisturizing Spray, $31

Credit: Sephora

If you get only one product from this list, make it the Revive Me Daily Moisturizing Spray. Infused with the brand’s botanical complex to promote a healthier scalp in under a month, this product hydrates and refreshes curls between washes.

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