Brad Mondo is not someone who wants to blend in.
The hairdresser and business owner embraces the bright, the bold and the colorful — in terms of hair and people — and the foundation of his videos is bringing hair education to the average consumer.
“I don’t mind people doing their own hair, it’s not always about them going to a professional,” he explained to In The Know. “It’s about them having the tools to do it right by themselves if they want to do that.”
Right off the bat, Mondo is a warm presence on TikTok and YouTube and makes all things hair-related seem attainable. His big break came from a YouTube video where he reacts to at-home hairstyling fails.
That became a natural segue into launching more educational hair tutorial videos.
“I think my content really resonates with my viewers because it makes them feel like I’m their best friend,” he said. “I want to make a one-on-one connection with each person.”
Mondo’s focus on connecting and caring for each of his fans led to the launch of XMONDO, his own haircare brand.
“I wanted a brand that felt more like I was,” Mondo said. “All I could see was white women with beautiful hair in all these ads, and I wanted to see diversity and people who are more like me and cool and punky.”
It’s paid off for Mondo’s fans too. He said that he constantly gets messages from people saying that he’s inspired them to pursue hairdressing or experiment with a new look that’s helped them feel more confident. That’s all he wanted from joining YouTube and TikTok — to build a community of people who were just as passionate about hair as he was.
“[I’m] making them feel like they’re apart of something they fit in and can wear whatever they want, be who they want, have their hair how they want,” he said. “That is a huge accomplishment of mine and that is what makes me excited to go to work every day.”
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