These brands are financially supporting Black Lives Matter causes

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Staying silent about racial inequality isn’t an option for brands anymore. As protests continue globally in the name of Breonna Taylor, George Floyd, Ahmad Ahrbury and the Black Lives Matter movement, some brands are speaking out and supporting the cause.

Now more than ever, people are looking for their go-to brands to show up for Black people and show solidarity. Smaller beauty brands, like Inn Beauty Project, have donated to causes like the NAACP Legal Defense Fund, George Floyd Memorial Fund and The Minnesota Freedom Fund. Other popular brand names, like Hero Cosmetics, are donating 100 percent of proceeds from its latest Mighty Patch Micropoint for Dark Spots for the week of June 1 to the NAACP Legal Defense and Education Fund charity. 

But the support doesn’t stop with skincare. Fashion brands, like Peter Do, are spending the month of June committing 100 percent of net profits from online sales to Black-founded organizations fighting for Black equality. Plus, Ugg is donating $50,000 to the American Civil Liberties Union (ACLU).

While it’s important to have brands show up for Black lives, donations aren’t where the work ends. Many brands still need to work internally to truly champion Black success and equality. To support brands doing the work to uplift the Black community, check out these brands committing to the cause.

Glow Recipe

Glow Recipe has already donated $10,000 to the Black Visions Collective, a Black, trans and queer-led organization to support Black liberation. 


Ugg is donating $50,000 to the American Civil Liberties Union, which helps provide legal assistance.

Youth To The People

Clean and environmentally conscious brand Youth To The People has also donated 50,000 among Black Lives Matter, Black Girls Code and the NAACP Legal Defense and Educational Fund.

The Inkey List

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The Inkey List is donating $10,000 to the NAACP Legal Defense and NAACP Legal Defense and Education Fund charity


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Skincare brand Biossance is pledging $100,000 to ACLU, The Minnesota Freedom Fund, Color of Change, and Black Lives Matter.

Mented Cosmetics

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To our Mented community, We want to be honest about something. In times like these – times when our world is in crisis and our community is heartbroken – carrying on with our day-to-day operations can feel like a Herculean task. As founders we love what we do; we love that we get to do it, but there are days when selling another lipstick feels like the smallest, least important thing we can do in the midst of this chaos. Last week we witnessed George Floyd’s murder at the hands of police who are sworn to protect and serve; this was on the heels of Ahmaud Arbery’s murder, which was on the heels of Breonna Taylor’s. While makeup can often be a solace, there’s not enough gloss in the world to ease the pain we feel. The truth is, despite our pain, work must go on. But that doesn’t mean it’s business as usual. For the month of June, we’ll be donating a portion of every sale to support protestors around the country, starting with bail funds in New York City. We’re also giving our team every Friday this month off to promote mental health and give them the space to digest, reflect, and act. Finally, we will be hosting a completely free masterclass on starting an e-commerce business on Thursday, June 18th at 3 pm ET. Building a company that empowers and employs people of color all over the world has been one of our greatest joys, and in many ways, it’s our daily form of protest. We would love to share our insights and help as many of you as possible; you can register for the class via our story. Like so many of you, we are struggling to make sense of this time. We are grateful to be doing our small part to help our community, and we are grateful to you for being a part of it. With love, KJ and Amanda

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Mented Cosmetics is supporting protestors across the country, starting with bail funds in New York City with every sale for the month of June.

Ilia Beauty

Ilia Beauty is showing support in donating $50,000 to Black Lives Matter and the NAACP Legal Defense and Educational Fund.

Athena Club

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Body care brand Athena club is pledging 100 percent of all proceeds for the full week of June 1 to the NAACP Legal Defense and Education Fund charity.


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Glossier is investing $1 million to various initiatives and Black-owned businesses. This includes $500,000 across Black Lives Matter, NAACP Legal Defense and Education Fund charity, The Equal Justice Initiative, The Marsha P. Johnson Institute and We The Protestors. Plus, another $500,000 is to be donated in grants to Black-owned businesses that will be discussed more through June.


Kosas is pledging $20,000 to Black Lives Matters, Black Lives Matters LA and Color of Change.

E.L.F. Cosmetics

Beauty brand E.L.F. Cosmetics is $25,000 to Color of Change.


H&M is slated to donate 500,000 to NAACP, Color of Change and the ACLU.


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#BlackLivesMatter #NAACP

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In support of protests, Aritzia is donating $100,000 to Black Lives Matter and the NAACP.

Sunday Riley

Sunday Riley is making a donation of $50,000 to the NAACP Legal Defense and Education Fund charity.


Deciem is also a brand pledging to Black Lives Matter and the NAACP Legal Defense and Educational Fund with a $100,000.

Warby Parker

Eyeglasswear brand Warby Parker is pledging $1 million dollars “to organizations and initiatives focused on combating systemic racism.”

Makeup Revolution


Sephora has donated $1 million Sephora’s given to help support organizations like The National Coalition on Black Civic Participation, National Cares, Center For Urban Families, The National Black Justice Coalition and the NAACP. Plus, the brand is letting Sephora Beauty Insiders redeem membership points to donate directly to the National Black Justice Coalition.


Toms has pledged to donate $100,000 over the course of three months to organizations fighting racial injustice, starting with Black Lives Matter.

This list will continue to be updated.

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