These brands are financially supporting Black Lives Matter causes

Article by Ari Bines

Published on Jun 3, 2020

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Staying silent about racial inequality isn’t an option for brands anymore. As protests continue globally in the name of Breonna Taylor, George Floyd, Ahmad Ahrbury and the Black Lives Matter movement, some brands are speaking out and supporting the cause.

Now more than ever, people are looking for their go-to brands to show up for Black people and show solidarity. Smaller beauty brands, like Inn Beauty Project, have donated to causes like the NAACP Legal Defense Fund, George Floyd Memorial Fund and The Minnesota Freedom Fund. Other popular brand names, like Hero Cosmetics, are donating 100 percent of proceeds from its latest Mighty Patch Micropoint for Dark Spots for the week of June 1 to the NAACP Legal Defense and Education Fund charity. 

But the support doesn’t stop with skincare. Fashion brands, like Peter Do, are spending the month of June committing 100 percent of net profits from online sales to Black-founded organizations fighting for Black equality. Plus, Ugg is donating $50,000 to the American Civil Liberties Union (ACLU).

While it’s important to have brands show up for Black lives, donations aren’t where the work ends. Many brands still need to work internally to truly champion Black success and equality. To support brands doing the work to uplift the Black community, check out these brands committing to the cause.

Glow Recipe

Glow Recipe has already donated $10,000 to the Black Visions Collective, a Black, trans and queer-led organization to support Black liberation. 

Ugg

Ugg is donating $50,000 to the American Civil Liberties Union, which helps provide legal assistance.

Youth To The People

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We won’t stop speaking out against racism. But action is needed. Action as unrelenting as the racism and violence committed against the Black community in this country, and beyond. + Youth To The People will act in solidarity with the protestors, the activists, the community leaders, and those individuals who have been given no choice but to rally for their children’s rights, safety, and lives. + We have donated $50,000 across three organizations working to dismantle systemic violence and institutionalized racism: @blklivesmatter , @BlackGirlsCode, and the @NAACP Legal Defense and Educational Fund. + Not everyone can give, and not everyone has a platform to amplify the message. We believe that the words spoken in your home, among your friends and family, and to your children are transformative. Speak for justice. For those able and wanting to act alongside us, here is a list of organizations. If we have overlooked any, please share in the comments. Thank you.

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Clean and environmentally conscious brand Youth To The People has also donated 50,000 among Black Lives Matter, Black Girls Code and the NAACP Legal Defense and Educational Fund.

The Inkey List

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🖤

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The Inkey List is donating $10,000 to the NAACP Legal Defense and NAACP Legal Defense and Education Fund charity

Biossance

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#blacklivesmatter

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Skincare brand Biossance is pledging $100,000 to ACLU, The Minnesota Freedom Fund, Color of Change, and Black Lives Matter.

Mented Cosmetics

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To our Mented community, We want to be honest about something. In times like these – times when our world is in crisis and our community is heartbroken – carrying on with our day-to-day operations can feel like a Herculean task. As founders we love what we do; we love that we get to do it, but there are days when selling another lipstick feels like the smallest, least important thing we can do in the midst of this chaos. Last week we witnessed George Floyd’s murder at the hands of police who are sworn to protect and serve; this was on the heels of Ahmaud Arbery’s murder, which was on the heels of Breonna Taylor’s. While makeup can often be a solace, there’s not enough gloss in the world to ease the pain we feel. The truth is, despite our pain, work must go on. But that doesn’t mean it’s business as usual. For the month of June, we’ll be donating a portion of every sale to support protestors around the country, starting with bail funds in New York City. We’re also giving our team every Friday this month off to promote mental health and give them the space to digest, reflect, and act. Finally, we will be hosting a completely free masterclass on starting an e-commerce business on Thursday, June 18th at 3 pm ET. Building a company that empowers and employs people of color all over the world has been one of our greatest joys, and in many ways, it’s our daily form of protest. We would love to share our insights and help as many of you as possible; you can register for the class via our story. Like so many of you, we are struggling to make sense of this time. We are grateful to be doing our small part to help our community, and we are grateful to you for being a part of it. With love, KJ and Amanda

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Mented Cosmetics is supporting protestors across the country, starting with bail funds in New York City with every sale for the month of June.

Ilia Beauty

Ilia Beauty is showing support in donating $50,000 to Black Lives Matter and the NAACP Legal Defense and Educational Fund.

Athena Club

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#BlackLivesMatter

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Body care brand Athena club is pledging 100 percent of all proceeds for the full week of June 1 to the NAACP Legal Defense and Education Fund charity.

Glossier

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#BlackLivesMatter

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Glossier is investing $1 million to various initiatives and Black-owned businesses. This includes $500,000 across Black Lives Matter, NAACP Legal Defense and Education Fund charity, The Equal Justice Initiative, The Marsha P. Johnson Institute and We The Protestors. Plus, another $500,000 is to be donated in grants to Black-owned businesses that will be discussed more through June.

Kosas

Kosas is pledging $20,000 to Black Lives Matters, Black Lives Matters LA and Color of Change.

E.L.F. Cosmetics

Beauty brand E.L.F. Cosmetics is $25,000 to Color of Change.

H&M

H&M is slated to donate 500,000 to NAACP, Color of Change and the ACLU.

Aritzia

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#BlackLivesMatter #NAACP

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In support of protests, Aritzia is donating $100,000 to Black Lives Matter and the NAACP.

Sunday Riley

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George Floyd and I are both from Houston. We actually both went to Lamar High School, though he graduated from Yates. We were separated by time. We weren’t the same age, we weren’t in the same year. But we walked the same hallways, maybe sat in the same classrooms, albeit at different moments in time. We had entirely different lives, different opportunities, and faced different challenges.  Had we both been in the exact same situation, at the exact same moment, I think it would have ended differently for me. Actually, I know it would have. That reality pierces me to my core.⠀ ⠀ Being from Houston, as a team, we want to support the black community locally and are looking for meaningful ways that we can support. Hopefully we’ll have something firmed up in the next day or so. But in recognition that this level of discrimination, hatred, and brutality is rampant across the entire United States, yesterday we made a $50,000 donation commitment to the NAACP Legal Defense and Education Fund. We are limited in our resources, but not in our voice.⠀ ⠀ Wishing everyone a peaceful Sunday, but not a forgetful one. 🤎⠀ – Sunday

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Sunday Riley is making a donation of $50,000 to the NAACP Legal Defense and Education Fund charity.

Deciem

Deciem is also a brand pledging to Black Lives Matter and the NAACP Legal Defense and Educational Fund with a $100,000.

Warby Parker

Eyeglasswear brand Warby Parker is pledging $1 million dollars “to organizations and initiatives focused on combating systemic racism.”

Makeup Revolution

Sephora

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We’re pausing our regularly scheduled social posts today to listen and learn—but we will not be silent. We believe unequivocally that Black Lives Matter and when we return we are committed to using our platform and resources to stand against racism and injustice, to amplify Black voices, and celebrate the beauty and diversity of Black lives. We are proud to have given more than $1M to support organizations in our communities like @caresmentoring, @center_for_urban_families, @naacp, @nbjconthemove and The National Coalition on Black Civic Participation Black Women’s Roundtable who are building up Black communities and leading the fight for racial justice and equity. This is not the beginning of our work and will not be the end. We stand in solidarity with our Black employees, colleagues, friends, and the community. #blackouttuesday

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Sephora has donated $1 million Sephora’s given to help support organizations like The National Coalition on Black Civic Participation, National Cares, Center For Urban Families, The National Black Justice Coalition and the NAACP. Plus, the brand is letting Sephora Beauty Insiders redeem membership points to donate directly to the National Black Justice Coalition.

TOMS

Toms has pledged to donate $100,000 over the course of three months to organizations fighting racial injustice, starting with Black Lives Matter.

This list will continue to be updated.

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