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Staying silent about racial inequality isn’t an option for brands anymore. As protests continue globally in the name of Breonna Taylor, George Floyd, Ahmad Ahrbury and the Black Lives Matter movement, some brands are speaking out and supporting the cause.
Now more than ever, people are looking for their go-to brands to show up for Black people and show solidarity. Smaller beauty brands, like Inn Beauty Project, have donated to causes like the NAACP Legal Defense Fund, George Floyd Memorial Fund and The Minnesota Freedom Fund. Other popular brand names, like Hero Cosmetics, are donating 100 percent of proceeds from its latest Mighty Patch Micropoint for Dark Spots for the week of June 1 to the NAACP Legal Defense and Education Fund charity.
But the support doesn’t stop with skincare. Fashion brands, like Peter Do, are spending the month of June committing 100 percent of net profits from online sales to Black-founded organizations fighting for Black equality. Plus, Ugg is donating $50,000 to the American Civil Liberties Union (ACLU).
While it’s important to have brands show up for Black lives, donations aren’t where the work ends. Many brands still need to work internally to truly champion Black success and equality. To support brands doing the work to uplift the Black community, check out these brands committing to the cause.
Glow Recipe has already donated $10,000 to the Black Visions Collective, a Black, trans and queer-led organization to support Black liberation.
Mented Cosmetics is supporting protestors across the country, starting with bail funds in New York City with every sale for the month of June.
Glossier is investing $1 million to various initiatives and Black-owned businesses. This includes $500,000 across Black Lives Matter, NAACP Legal Defense and Education Fund charity, The Equal Justice Initiative, The Marsha P. Johnson Institute and We The Protestors. Plus, another $500,000 is to be donated in grants to Black-owned businesses that will be discussed more through June.
Beauty brand E.L.F. Cosmetics is $25,000 to Color of Change.
Sunday Riley is making a donation of $50,000 to the NAACP Legal Defense and Education Fund charity.
Deciem is also a brand pledging to Black Lives Matter and the NAACP Legal Defense and Educational Fund with a $100,000.
Eyeglasswear brand Warby Parker is pledging $1 million dollars “to organizations and initiatives focused on combating systemic racism.”
Sephora has donated $1 million Sephora’s given to help support organizations like The National Coalition on Black Civic Participation, National Cares, Center For Urban Families, The National Black Justice Coalition and the NAACP. Plus, the brand is letting Sephora Beauty Insiders redeem membership points to donate directly to the National Black Justice Coalition.
This list will continue to be updated.
If you found this story helpful, check out this Black-owned co-working space is fostering a community for Black and LGBTQ+ businesses
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