If you’re wondering if he’s related to that other famous James, yes, Bronny James is indeed the oldest son of the legendary NBA star LeBron James. FaZe Clan announced on Aug. 30 that Bronny (a nickname derived from his formal name, LeBron James Jr.) has signed with the organization as FaZe Bronny.
FaZe Clan is one of the most recognizable esports brands in the world with a roster of over 50 esports competitors and content creators. Bronny is now the second oldest member at 15-years-old, the youngest being Soleil “Ewok” Wheeler who is 14-years-old.
There are no details yet on what sort of content Bronny will be producing but it’s safe to assume he’ll be a variety streamer. His promotional video showed clips from his previous streams with his highlights from Fortnite and Call of Duty: Modern Warfare.
As one of the top 25 players in his year, Bronny has a bright future ahead of him as an NBA prospect once he comes of age. It’s why his recruitment into FaZe is so momentous. He’s an ace point guard and the son of one of the greatest players in NBA history, but the first professional contract he signed was with an esports company.
Bronny isn’t the first athlete to get involved in esports. Rick Fox founded and co-led the Echo Fox franchise in 2015 until his controversial ousting and the organization’s subsequent collapse in 2019. Soon after, NRG Esports announced that Shaquille O’Neal, Alex Rodriguez and Jimmy Rollins all bought into the company.
FaZe itself has become something of a meme in the streaming world. Whenever a streamer who doesn’t come from a competitive gaming background performs a spectacular feat of skill, it’s common to see viewers spamming “FaZe” in front of the streamer’s name as a show of admiration, insinuating that they are good enough to get signed by the brand.
However, the organization has also been at the center of several controversies from allegations of scamming to pressuring a minor to lie about his age. FaZe hit the mainstream spotlight when Jake Paul accused Richard “FaZe Banks” Bengston, one of the founder and co-owners of FaZe, of assaulting his assistant.
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