Bubble is a Gen-Z beauty brand that’s going back to the basics

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Nowadays, there are many beauty brands that target Gen Z. However, how many of them actually have Gen Z consumers as part of their product experience? Thankfully, Bubble skin care is changing the game.

Although Bubble’s CEO and founder is not a Gen Z-er, the woman-owned skin care brand focuses on equipping the generation with skin care information and ingredients that actually help.

One of the coolest aspects of the brand is its attentiveness to the needs of Gen Z. “We literally asked the teens in our focus group for constant feedback, everything from the names of the products to the packaging and stickers,” Shai Eisenman, the brand’s founder, told In The Know’s Jamé Jackson.

Eisenman explained that these focus groups, comprised upwards of 4,600 teens, also played a massive role in what products the brand offers. “We asked ourselves, and we asked the groups, ‘What do you think is right for teenage skin?’ It was important for us to listen to make sure there was a need for the product.”

Bubble skin care products not only go through 7-12 tests before going to market, but they are also gender-neutral and available for use on all skin types.

Shoppers will also find Bubble’s skin care quiz and directory on the site, aimed to educate teenagers on ingredients and products to cut out the “fluff” of beauty mass marketing.

Oh, and the brand has committed donations to various organizations that range from teenage mental health, eating disorders, suicide prevention and empowering teens.

Shop some of In The Know’s favorite products from the brand below.

Sample Set, $16 (Orig. $24)

Credit: Bubble

Gel Cleanser, $16

Credit: Bubble

Slam Dunk Hydrating Moisturizer, $15

Credit: Bubble

Detoxifying Clay Mask, $19

Credit: Bubble

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