But only one, Bum Bailey, has stolen the hearts of TikTok as of yet. Bum Bailey is a non-binary virtual influencer created by ColourCollectiveStudios with over 1.1 million followers. The Gumby-like blob with long arms and legs is known for their fashion, meditation sessions and body positivity. Now Bum Bailey is even starting TikTok trends.
What is the Bum Bailey “Rumors” TikTok trend?
After Lizzo dropped her latest single “Rumors” featuring Cardi B, it was only a matter of time before TikTok created a dance for the song. Bum Bailey appeared to beat everyone to the punch when they danced to the track with a few of their virtual friends.
Bum Bailey and a friend served as backup dancers, shuffling from side to side, while another character strutted their stuff in the forefront. Now people are recreating the fierce scene.
“I can’t believe this is the tren for ‘Rumors.’ I’m screaming. I love this app,” the singer said.
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