Who is Bum Bailey? The virtual influencer started a TikTok trend

You can now follow influencers that aren’t even real. Virtual influencers are digital characters that serve as models, artists and brand spokespeople. 

But only one, Bum Bailey, has stolen the hearts of TikTok as of yet. Bum Bailey is a non-binary virtual influencer created by ColourCollectiveStudios with over 1.1 million followers. The Gumby-like blob with long arms and legs is known for their fashion, meditation sessions and body positivity. Now Bum Bailey is even starting TikTok trends. 

What is the Bum Bailey “Rumors” TikTok trend

After Lizzo dropped her latest single “Rumors” featuring Cardi B, it was only a matter of time before TikTok created a dance for the song. Bum Bailey appeared to beat everyone to the punch when they danced to the track with a few of their virtual friends. 

Bum Bailey and a friend served as backup dancers, shuffling from side to side, while another character strutted their stuff in the forefront. Now people are recreating the fierce scene. 

Emily Beaver, whose family appeared on Wife Swap, did the dance in matching outfits with her dad

Selena Gomez let her little sister snag the spotlight when they reimagined Bum Bailey’s routine. 

TikToker @paolotoro2 and his roommates looked like pros when they got into the groove

And of course, even Lizzo tossed her hat in the ring and killed it. 

“I can’t believe this is the tren for ‘Rumors.’ I’m screaming. I love this app,” the singer said

In The Know is now available on Apple News — follow us here!  

If you enjoyed this story, read more about critiques of the “midsize” fashion movement.

More from In The Know:

Woman ‘in complete shock’ after waking up with foreign accent

The ‘best iron I’ve ever owned’: Amazon shoppers love this 2-in-1 hair straightener and curler

These inexpensive, silky-soft pillowcases on Amazon are good for your hair and skin

The 3 most affordable meal delivery kits for cooking at home

Listen to the latest episode of our pop culture podcast, We Should Talk: