Chipotle and David Dobrik want TikTokers to create their own menu item

Chipotle and David Dobrik, two TikTok powerhouses in their own right, have a challenge for the internet.

The task: Design your own, custom Chipotle order for a chance to get it added to the restaurant’s real-life menu. Oh, and you also get $10,000.

Dobrik, a massively popular YouTuber and social media influencer, got his own custom Chipotle item (aptly named the “Dobrik Burrito“) added to the chain’s menu last year. Now, he’s asking his 24 million TikTok followers to do the same.

The giveaway, called the Chipotle Royalty Contest, is simple. TikTokers can enter by creating a video describing their go-to custom order at the chain. Then, Dobrik will pick his three favorite videos.

True to Dobrik’s knack for big-budget giveaways, the winner will get $10,000, and they’ll have their order temporarily added to Chipotle’s menu. As Dobrik said in a video announcing the promotion, that’s “a pretty, pretty good deal.”


I wanna try ur @chipotle order! 3 winners get their order in the app + $10K!! Use ##ChipotleRoyalty & ##contest to enter. NoPurchNec. ##sponsor

♬ original sound – DAVID DOBRIK

The winners will be announced on Nov. 20, and from the looks of it, Dobrik will have a lot of videos to comb through. There are more than 13,000 comments on his announcement video alone — many featuring TikTokers trying to draw attention to their submissions.

As Dobrik pointed out, videos are being judged not only on the deliciousness of the order but also the creativity of the TikTok. Some users are really going all out.


hey @daviddobrik check out my @chipotle order! 🧶😜 ##chipotleroyalty ##contest ##chipotle

♬ original sound – Allison Wonder Crochet

It’s unfortunately too late to enter the contest, but if you still want more info, you can check out Chipotle’s website or go on TikTok and watch some of the wild, super-involved entries.

If you liked this story, check out this article on Chipotle’s collaboration with Fortnite.

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