These five clean beauty brands are creating skincare with a message

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These days, our skincare rituals can feel a lot like self-care — which is why it’s important to know exactly what you’re putting on your body. That’s where clean beauty comes in.

Niambi Cacchioli, Sarah Moret, Tara Foley, Khadija Dawn Carryl and Dorian Renaud each founded clean skincare lines to challenge industry norms and redefine beauty itself.

Niambi Cacchioli

Niambi Cacchioli is the founder of Pholk, an all-natural vegan skincare line.

“We source directly from small cultivators, like indie farms,” Cacchioli told In The Know. “The big difference with Pholk is how we formulate for melanin-rich skin — we approach it as though it is sensitive skin.”

Pholk’s products are “super gentle” and non-clogging. But central to the brand’s story is the African diaspora. 

“[We want to] communicate to Black and Brown women that this is a part of our heritage in that we are able to connect emotionally,” she said.

Sarah Moret

Sarah Moret is the founder and CEO of Curie, which focuses on making clean body products for “humans in motion.” Curie’s line includes deodorant, a deodorant spray and a hand sanitizer.  

Moret said what prompted her to create Curie was that there hasn’t been a ton of research on the long-term usage of aluminum in antiperspirants.

“There’s been some studies, they’ve been inconclusive,” Moret told In The Know. “Even the American Cancer Society has kind of said, ‘We’re not sure what the long-term effects are. We’re not sure if there’s ties to cancer.’ To us that’s enough to use an aluminum-free product if we can find something effective.”

Khadija Dawn Carryl

Khadija Dawn Carryl is the founder and CEO of Henna Sooq, which specializes in personalized henna hair color and ayurvedic hair care.

“We use a DIY method of using henna and other herbs to make and create a hair recipe that will be specific for your hair goals, your hair type and your hair texture,” Carryl told In The Know. “So through DIY methods you’re able to know exactly what’s in the recipe you’re creating for your hair.”

Tara Foley

Tara Foley is the founder of Follain, a Boston-based clean beauty brand where “non-toxic is non-negotiable.” Not only does Follain create its own products, but it also curates other clean skincare lines for its website and brick-and-mortar stores.

“Everything that we carry at Follain has met our five-step approval process,” Foley explained. “None of the products have anything on our restricted substance list. The products have to do what they claim to [and] the brand has to be like-minded and share the same values as Follain. We won’t carry anything that’s going to be irritating in terms of scent, experience, anything.”

Dorion Renaud

Dorion Renaud is the founder and CEO of Buttah Skin, a skincare line designed for melanin-rich skin tones. 

“Buttah Skin is for everybody. We are inclusive but it is my job to highlight people that look like me in front of the camera,” Renaud told In The Know.

Buttah Skin targets issues associated with darker skin tones like hyperpigmentation.

“One of my main goals with Buttah was to highlight Black people as I saw them,” Renaud said. “Even outside of creating amazing products, it’s to create amazing imagery of us and Black people as I see them.”

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