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TikTok is the origin of countless fashion trends, popularizing everything from cowgirl chic style to the coastal grandma aesthetic. Now, those two much-loved styles are coming together in an oddly specific mega-trend for the masses: Coastal cowgirl. Sure, the term “coastal cowgirl” may make little sense when you really think about it — but the curated look is guaranteed to win you over.
Coastal cowgirl style centers around Western-inspired pieces in beachy pastel hues and breezy fabrics. And don’t forget the ditsy floral, lace, light wash denim and grandma-inspired crochet for good measure. The aesthetic is all about looking like an unapologetic country girl who moved to California a few years ago and embodies both carefree vibes.
Regardless of the paradox of the “coastal cowgirl” moniker, you’ll see this TikTok-approved style everywhere this spring and summer. Pieces that fit the popularized aesthetic — like maxi-length denim skirts, crochet tops and straw cowboy hats — are already selling out at retailers like Urban Outfitters, ASOS, Nordstrom and, the holy grail, Free People. But plenty of coastal cowgirl-appropriate pieces are out there to help upgrade your warm-weather wardrobe.
To stay ahead of the curve, try the trend for yourself. Check out these eight essential pieces that will help you easily nail the “coastal cowgirl” aesthetic — lasso not included.
1. ASOS Straw Cowboy Hat, $22
A cowboy hat is a must for any cowgirl. But a coastal cowgirl prefers her go-to hat made of natural beach-inspired materials. This relaxed straw cowboy hat is perfect for days in the sun — and for hitting all your style marks.
2. Urban Outfitters Joleen Open-Knit Flyaway Cardigan, $59
The crochet trend isn’t going anywhere — and, yes, it’s very applicable to coastal cowgirl style. This breezy flyaway cardigan features loose crochet in a neutral and natural yarn you can wear over a swimsuit or with jeans and boots.
3. Dingo Primrose Western Boots, $139.95
Pastel hues and floral embroidery make these Western-style boots the perfect mix of coastal chic and country cute. These boots are available in a whopping 18 colors, so good luck choosing just one pair.
4. Free People Golden Evening Half Slip, $68
Breezy and romantic, this half-slip lace skirt is full of movement and texture. Lace (especially in natural colors) will always be a cowgirl staple, and this skirt’s layered handkerchief hem adds an effortless country vibe to any outfit.
5. Reformation Rosalie Linen Top, $148
Ditsy floral is a coastal cowgirl necessity. With a lace detail and a tie front, this linen top is the perfect combination of beachy and country. Pair it with light-wash denim to really hone in on the vibe.
6. Lucky Brand Oversized Boyfriend Pocket Shirt, $89.50
Plaid flannel is a quintessential Western staple. You probably are used to seeing flannel in bold colors—ruby red, deep blue, pitch black and chocolate brown galore. To give the essential button-down a coastal cowgirl spin, hunt for a tan, light pink or light blue version. It’s perfect to throw over any outfit when you need a little warmth on chilly summer nights.
7. ASOS Daisy Crochet Tank Top, $20.50 (Orig. $50)
Crochet granny squares in light colors make this standout tank the perfect coastal cowgirl piece. You can just imagine a matching blanket on a ranch couch or covering the sand on a particularly Instagrammable beach day.
8. Free People Madison Midi Skirt, $128
Light-wash denim skirts in midi and long lengths are back from a lengthy fashion hiatus, partly due to the coastal cowgirl style. This option from Free People has statement stitching and front pockets to give it an extra Western-chic feel.
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