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After struggling with her own skin for years, Priscilla Tsai created cocokind, a botanical-forward skin care brand that is on a mission to challenge the “status quo of the beauty industry and break the cycle of ‘aspirational beauty.'”
Today, the Asian-owned brand has over 30 different offerings and a whole fanbase to boot. The latest product from the brand launched just this month and is perfect for the summer months: Meet silk SPF.
cocokind silk SPF, $25
This SPF 30 is a must-have for a few reasons, but the No. 1 reason has to be that it’s a hybrid. Essentially, this means that this formula is both a chemical and mineral sunscreen. According to its product description, the sunscreen “blends into skin easily, boosts hydration and works well with blemish-prone skin.” So if you struggle with SPF-induced breakouts, this might be perfect for you!
The new formula was tested by over 1,964 people and has already received rave reviews. In fact, 95% of people said it was suitable for blemish-prone skin, and 97% reported that they had no sensitivity or reactions.
Plus, you’re not only protecting yourself from harmful UVA/UVB and environmental stressors when you use silk SPF, but you’re also hydrating and moisturizing your skin. cocokind is passionate that “all formulas in our line gently deliver the functions they promise as well as hydration, skin barrier support or both.”
For the best results, the brand suggests applying the SPF 15 minutes before sun exposure and reapplying at least every two hours. This formula isn’t water-resistant, so be mindful if you plan on swimming (or sweating!).
While silk SPF is still a new product, it’s already racked up over 150 five-star reviews on cocokind’s website. One happy reviewer shared: “It’s the best sunscreen I’ve ever tried. It’s so moisturizing, it doesn’t even feel like sunscreen. There’s no white cast. No smell. This sunscreen doesn’t make me break out. I love it so much. Just pure heaven in a bottle.” Another reviewer called it “liquid gold.”
Do your skin a favor this summer and bring home your own bottle of silk SPF ASAP.
Looking for more cocokind? Shop three other fan-favorite products below:
In The Know by Yahoo is proud to partner with Gold House to highlight and celebrate AAPI-owned businesses during Asian American and Pacific Islander Heritage Month and beyond.
About Gold House
Gold House is the leading Asian and Pacific Islander (API) changemaker community, fighting together for socioeconomic equity. Through a suite of innovative programs and platforms, the organization unites, invests in, and promotes API creatives and companies. Founded in 2018 to unify the API community through the launch of Crazy Rich Asians, it has since become the first API call for every film studio and streaming platform for cultural consultation, investing in the next generation of top creatives, creative project launches, and more. To learn more, visit www.goldhouse.org or follow @GoldHouseCo on Instagram, Twitter, Facebook, and LinkedIn.