Meet DermaGeek, P&G’s new Gen Z skin care brand at Walmart

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There is a new Gen Z beauty brand at Walmart. DermaGeek launched at Walmart a few days ago with six products, including a cleanser, a moisturizer, three serums and a night cream.

Prices are also extremely affordable, starting at just $10.99 and maxing out at $26.99. And in true Gen Z fashion, the line is gender-inclusive, PETA-certified cruelty-free and also vegan.

“It’s targeted toward the Gen Z consumer,” Eric Rose, senior brand director at DermaGeek, told WWD. “We designed it for what we call the Gen Z ‘skin-tellectual.’ They’re digitally fluent, they’re always connected. They’ve done their research, they know the ingredients they want to put on their skin, and then equally as important, they know the ingredients they don’t want to put on their skin.”

After all, cute packaging is nice, but how amazing is it to use a product that actually works on your skin?

Get to know the brand’s products and shop down below!

DermaGEEK Gentle Facial Cleanser, $7.94

Credit: Walmart

Cleanse the skin with this super gentle facial cleanser that removes skin impurities. You can use this daily to detoxify, remove impurities and start every day fresh.

DermaGEEK Nourishing Facial Moisturizer SPF 30, $19.94

Credit: Walmart

Hydrate your skin with this facial moisturizer that includes SPF 30. It protects the skin from UV radiation without leaving a greasy feel. It also contains 3.5% niacinamide, which helps skin retain moisture and hydration throughout the day.

DermaGEEK Detoxifying Facial Serum, $19.94

Credit: Walmart

This facial serum has salicylic acid to help exfoliate the skin and increase cell turnover for brighter and healthier-looking skin.

DermaGEEK Fortifying Facial Serum, $19.94

Credit: Walmart

If you want healthier-looking skin, this is the serum for you. This fortifying serum has niacinamide and vitamin E to moisturize skin while also fighting surface free radicals.

DermaGEEK Nourishing Facial Night Cream, $19.94 

Credit: Walmart

Prep skin for bed with this hydrating night cream that you apply after your other products. It has enriching ingredients to promote healthy, resilient skin.

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