Step aside Millennial pink, drunk tank pink is the most superior of all shades — because it can actually weaken you.
Enter here for a chance to win a $500 Uber gift card.
In one popular video, Gibeau breaks down this special shade of pink. Also known as Baker-Miller pink, the shade allegedly reduces hostile or aggressive behavior, and nobody knows why.
“The military ran tests on this in the ’70s and apparently when the walls are painted this color pink, people lose 30 percent of their strength,” Gibeau claimed in the video.
“Not humans having kryptonite…” one person commented.
The phenomenon started in the late 1960s when a researcher named Alexander Strauss was studying the psychological responses to color. Strauss’s work is based on another psychiatrist’s findings that color choice can reflect emotional states. Strauss wanted to prove that the reverse was also true.
According to his findings, having someone stare at a card with this color would slow heart rate, pulse and respiration.
Gibeau’s video claims that towns then started to paint drunk tanks — holding cells for people who were disorderly or too intoxicated — this shade of pink, hence the color’s name. Towns found that fighting and aggression went down when drunk people were placed in the pink cells, according to Gibeau.
“[Then] football teams started painting the away team locker room this color and they actually had to make a new rule to ban it,” he added.
While some commenters on Gibeau’s TikTok deemed this a case of “fragile masculinity,” there is a lot more to it. According to an NPR interview with Adam Alter, an assistant professor of psychology and marketing at NYU, all sorts of colors can influence behaviors and thoughts.
For example, Alter pointed out one interesting connection between the color red and dating apps.
“[There’s] surprisingly strong evidence that if you — this is true for men and women on dating websites — switch your shirt but have an otherwise identical photo … when you’re wearing a red shirt rather than a whole host of other colors — blue, green, yellow — you will attract much more interest,” he explained.
In The Know is now available on Apple News — follow us here!
If you enjoyed this story, read more about this optical illusion house in Australia that’s baffling TikTok.
More from In The Know: