Dunkin’ Donuts hates 2020 as much as we do

Summer 2020, which basically didn’t even happen, is wrapping up and every day feels like that one week between Christmas and New Years when nothing makes any sense and time doesn’t exist.

We’re all feeling it, but we’re not alone. A Dunkin’ Donuts sign went viral on Twitter for having a truly bizarre message announcing that pumpkin-flavored coffee and donuts were back on the menu.

“Uh oh spicy! Pumpkin! Hahahaha pumpkin tasty,” the sign reads.

The original photo was taken by another Twitter user, Jesenia Santana or @notjambalaya, who drove by the sign on her way to work in Portland, Maine.

The sign’s message is apparently a play on a very odd video from 2016, so many meme connoisseurs appreciated the reference. Unfortunately, someone drove by the sign and saw that an employee — who may or may not have been responsible for it in the first place — was taking the message down.

In a meta twist, Dunkin’ Donuts’ Twitter got in on the fun too.

Social media tactics for fast food companies are truly a sight to behold. Check out the lengths Burger King went to for Pride month.

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