What to buy from Emma Chamberlain’s skin care brand, Bad Habit

Our team is dedicated to finding and telling you more about the products and deals we love. If you love them too and decide to purchase through the links below, we may receive a commission. Pricing and availability are subject to change. 

If you’ve always relished in your skin care routine and seen it as a part of self-care, then you and Emma Chamberlain have something in common.

The Youtuber, fashion icon, entrepreneur and Gen Z queen has always been vocal about her skin care journey. And this past December, the 19-year-old took that journey a step forward with Bad Habit.

Available on its website and at Ulta, Bad Habit is a skin care brand that is all about realistic expectations. In fact, one of the brand’s tag lines is “you don’t have to be good all the time to have good skin all the time.” Essentially, don’t beat yourself up for falling asleep in your makeup once in a while or spending too much time in front of a screen! Bad Habit has got your back.

In a press release, Chamberlain, who acts as Global Brand Ambassador and Creative Director, explains why she resonates with the brand.

“Bad Habit is me in a skin care brand — it’s honest, unapologetic, and realistic about the fact that life is far from perfect. When I was younger and dealing with acne, I felt totally lost when it came to skin care. I couldn’t connect to any brands or products because they all were expecting perfection.

Bad Habit is the kind of brand that I would’ve felt safe going to at that time because the message is so positive, honest, and real. It’s perfect for people just starting out on a skin care journey because of that message, but the products are so great and effective that lifelong skin care experts are going to love them too.”

All of the brand’s products are vegan, clean and cruelty-free. Plus, each ingredient in each formula has a purpose, so you aren’t getting a ton of unnecessary extras.

From daily skin maintenance to “targeted quick fixes,” Bad Habit offers everything from moisturizers and cleansers to masks. Shop five of the brand’s most exciting products below — all for under $30.

Shop: Bad Habit Wake Things Up Matcha & Mint Daily Cleanser, $19

Credit: Ulta

Shop: Bad Habit Dewd Hemp Nourishing Facial Oil, $29

Credit: Ulta

Shop: Bad Habit Power Sleep Melatonin & Glycolic Night Cream, $25

Credit: Ulta

Shop: Bad Habit Chill Out Adaptogen Hydrating Mist, $19

Credit: Ulta

Shop: Bad Habit Silent Mode Hydrating Hyaluronic Mask, $24

Credit: Ulta

If you love beauty and want to be part of In The Know’s top-secret beauty announcement in 2021, be sure to cast your vote for your favorite beauty products here.

More from In The Know:

Man shares “genius” resume hack that helps employers notice you right away

4 full-length mirrors that will help you take the perfect selfie

I never wear foundation, but I make an exception for this tinted skin balm

No. 7 just launched a new treatment that specifically targets acne