Los Angeles’ famously fancy grocery store, Erewhon Market, is going viral yet again.
The luxe supermarket chain, with seven locations across the greater LA area, has long made headlines — usually for one of two reasons.
First is the store’s celebrity customers, a list that includes everyone from the Kardashians and Shawn Mendes to Miley Cyrus and Phoebe Bridgers.
Then, there are the prices. The store is notoriously expensive, with items ranging from $50 vinegar bottles to $17 smoothies.
A new video from TikToker Katie Levans (@katie_levans) emphasizes that point. Her clip shows a series of high-priced goods — including $20 milk, $38 maple syrup and $40 hot sauce.
The TikToker goes on to show even more items. There’s camel’s milk for $23, a cup of instant ramen for $8 and a large bottle of water for $25.
Commenters had extreme reactions to the video. Many debated which price seemed the most unfair.
“The $25 water is sending me,” one user wrote.
“Rhe ramen is the real tragedy,” another argued.
“That entire store is a scam for rich people,” another commented.
“Is this even legal?” another added.
Many users pointed out that the Truff hot sauce, priced at $40 in Levans’ video, costs less than $20 from retailers like World Market and Target.
Of course, it’s worth noting that many of Erewhon’s goods are extremely high-end. Many products are fully organic or fit certain dietary restrictions.
For example, the $8 ramen featured in Levans’ TikTok still retails for $5.5 when bought straight from the distributor. And as many commenters pointed out, Vermont maple syrup is actually pretty pricey.
“That’s actually a good price for maple syrup in Cali,” one user wrote. “Trust me i live in Vermont!!”
“If it’s good maple syrup it should cost that much,” another added. “Just Vermonter things.”
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