Phluid Project, a gender-free brand that promotes community, activism and education, recently launched fabric face masks to show support during Pride Month. The best part? Proceeds from the masks will be donated directly back to the brand’s community.
“Our face masks were created to protect people from spreading disease, but to also take an object that covers the most expressive part of our face and visually share hope, gratitude, joy and appreciation,” Rob Smith, the founder of Phluid Project told In The Know.
“It felt appropriate to take 20 percent (or $10) from each sale and put it directly back into our community, directly to many who have lost their income and are not receiving support from government programs. We want to help to immediately get food in a pantry, access to public transportation and medications to those most in need. We recognize much of our community is young, queer, racially diverse and self employed. By giving forward, we support our community that has supported us from the very beginning,” he explained.
Based in New York City, the Phluid Project was inspired by Smith’s idea to “open a gender-inclusive and safe shopping experience for the LGBTQ community, especially transgender and gender-nonconforming people,” according to WWD. The brick-and-mortar store includes a range of brands like Levi’s, Fila, Dr. Martens and more. It also hosts panel discussions on important topics and even has a coffee shop.
The CDC continues to recommend that people wear “face coverings in public settings where other social distancing measures are difficult to maintain.” Although fabric face masks will not protect you from getting the virus, the CDC explains that it can help “slow the spread of the virus and help people who may have the virus and do not know it from transmitting it to others.”
The face coverings are available in four different styles of four-packs that feature positive messages like “Spread love. Not Germs” and “Born to love.” Each machine-washable mask is 8″ x 4″, produced in the United States and made from 100 percent cotton.
Check out the Phluid Project’s face masks below along with the brand’s full pride 2020 collection here.
Shop: TPP Smile Face Masks (4-Pack), $50
Shop: TPP Kindness Face Masks (4-Pack), $50
Shop: TPP Pride Face Masks (4-Pack), $50
Shop: TPP Optimist Face Masks (4-Pack), $50
If you enjoyed this story, you might like to check out how to celebrate Pride all month long.
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